August 7, 2017 9:45 am
Published by Murray Legg
Our core goal at Webfluential is to make the right connections between brands and influencers, so that content can be shared with the right audience. In an effort to add to the marketer experience, we’re introducing promoted influencer proposals into the marketer dashboard feed from some of our seasoned influencers that have worked on a number of campaigns already.
In certain regions in which we operate, we’ll be running this as a trial to improve our learnings about what drives the marketer decision making process. Choosing the right influencers to work with is no easy task, as the audience size, age, location and interest affinity, as well as the influencer’s personality, tone and style of content all play a factor in making this choice. These promoted influencer proposals are a step towards making this process easier.
We have also seen a benefit in showcasing influencer content on the marketer feed that has been generated from brands working on the platform. It’s not only educating brands about how great influencer content is produced, but also helping them make that first move into the space, and see that the water’s actually quite warm.
For influencers, this is also an opportunity for them to showcase some of their best work, and reach out to brands that resonate with them to start collaborating.
To get started simply login to your marketer profile, or register here.
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May 8, 2017 1:37 pm
Published by Kirsty Sharman
Webfluential put together an infographic illustrating the usage of the influencer marketing platform in South Africa, and the global shift towards rich media social platforms driven by consumer demand. The infographic details how marketers can use Webfluential’s platform to search for and connect with the right influencers for brands.
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April 25, 2017 4:21 pm
Published by Kirsty Sharman
This article was originally published on Business 2 Community by Kirsty Sharman.
In an effort to convert audiences to customers, brands are beginning to hold mobile-native approaches as a standard requirement in their marketing efforts. As mobile phones remain a extension of the human limb, influencing consumers when they reach a point of consideration is key to driving sales. Mobile approaches ensure that conversions are made, both online and off.
According to recent Google research, consumers will use their mobiles to seek out advice before making purchases 69% of the time. This advice could be in the form of comments from peers they trust, or online reviews. In 76% of these cases, these consumers will go on to visit a brick and mortar store on the same day, and 82% of these visits will result in a sale.
The path to purchase for a consumer begins when they are made aware of their awareness of a brand’s product or service. This funnels through to consideration, purchasing the product or service, and then converting from a loyal customer into an advocate. Investing a brand’s marketing budget into where their audience spends most of its time (on mobiles) lead to shortening the path to purchase, and leading to quicker conversions
The challenge for brands is that audiences see through the often sugar-coated brand messages. The best way to growth hack credibility and spark authentic conversation is to engage social influencers and creators to travel a brand’s message to the audience.
A leading influencer marketing platform, Webfluential, recently shared its top search categories for Q3 2016, highlighting lifestyle, fashion and beauty were the market verticals that brands most sought to influence through trusted peers and digital creators.
In summary, the infographic below captures the shift towards mobile, and how brands can leverage influencers on a consumer’s favourite social channel to help drive engagement, and ultimately, sales and long term advocacy.
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