July 5, 2016 2:35 pm
Published by Kirsty Sharman
As influencer marketing becomes big business, brands have started investing not only in content but also in analytics. Why? Because they want to be able to track the success of their influencer campaigns.
As an influencer, you’ve probably spent hours and hours analysing the data across your platforms on behalf of the brands you work with. It can be time-consuming!
That’s about to change.
Webfluential has always offered you (and brands) scores based on your reach, resonance and relevance. Now we’re taking that a step further: by introducing Influencer Analytics.
If you’re signed up as an influencer at Webfluential, we’re giving you insight into your stats across every platform you use, all in one place: your dashboard.
Where to see your Influencer Insights
If you’ve logged into your Webfluential profile recently, you might have come across your Influencer Insights already (you can see them at the bottom of your dashboard). By pulling data from your various channels we’ve compiled unique insights into your growth and audience.
Twitter insights
On Twitter you’ll be able to track retweet rates, interactions, engagements and audience growth. To see your Twitter analytics you’ll need to log into your Webfluential profile, click on “My profile”, then click on “Manage Twitter”. Shortly, you’ll be able to see your Twitter insights, which should look like this:
Facebook and Instagram insights
On Facebook and Instagram you’re able to see growth in fans and impressions as well as weekly likes and comments. To see your Facebook and Instagram stats, click on “My Profile” then “Manage Facebook/Instagram”. Your stats should take a few moments to load and will look like this:
Blog insights
On your blog you can now track page views and session duration, as well as new users visiting your blog and which country they’re from. Click on “My Profile”, then “Manage Blog”. Your stats should look like this:
YouTube insights
YouTube tracks your views, number of videos and your likes and comments. To view your YouTube stats, click on “My Profile” and then click “Manage YouTube”. Expect to see a screen that looks like this:
Only you can see your Influencer Insights; they’re not publically available. They’re a great new way to measure your growth across multiple platforms, in one space.
What you think about this new analytics offering? Please email [email protected] if you have any feedback. We’d love to hear your thoughts!
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July 5, 2016 9:15 am
Published by Webfluential
The Tour de France 2016 takes place from the 2nd of July until the 24th. Consisting of 3500km and 2 or 3 time trials.
The race moves through some of the most beautiful scenery including Megève in the Alps before finishing in the streets of Paris.
At the end of each stage the Yellow Jersey is awarded to the leading rider of the General Classification. While not all of us can compete in #LeTour – we can definitely talk about it online.
Using Webfluential’s tracking tools we’ll monitor social conversation around #LeTour and #TDF2016 each day for the 22 days. We’ll be awarding the Webfluential Yellow Jersey at the end of each day to the most influential person in the online conversation.
The metric we used to determine the most Influential account for the day is the person who had the top retweet reach. This shows the size of the audience that the content reached.
Congratulations to @CaracolDeportes, our latest Webfluential Yellow Jersey for the Most Influential account managing to maintain its lead from Day 4 right through to Day 17 of Le Tour de France.
In the third week our focus shifted to the Tour de France participating teams. Using each teams handles as well as the official hashtag #TDF2016 we tracked which team had the most influential account.
Congratulations to @TeamSky for winning the Webfluential Yellow Jersey for the most influential account amongst the teams.
Below are all the previous winners so far:
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July 1, 2016 1:20 pm
Published by Kirsty Sharman
Exciting news! I’m heading to Israel in September to represent Webfluential in one of the most incredible start-up economies in the world.
We found out this week that Webfluential won first prize in the Startup-Up Tel Aviv competition – where women founders and business owners of some of South Africa’s most dynamic start-ups competed for the opportunity of a lifetime: five days at the DLD Tel Aviv Innovation Festival.
There are some incredible women doing smart things in the technology space in South Africa, and I was up against some fearsome talent: Annabel Dallamore (founder of Stock Shop), Leeko Makoene (founder of Go Rural), Darlene Menzies (founder of SMEasy) and Catherine Luckhoff (founder of Nichestreem). It was an honour to compete against these ladies.
I realised after the announcement that not everyone understands why winning a competition like this is so important to me, and to Webfluential as a business. This blog post is an effort to explain why.
Over the last two years I’ve learnt an incredible amount about growing, running, scaling and understanding a technology business – together with my business partners. The more I learn, the more I want to learn, the more I need to learn.
Here are two reasons i’m excited to learn more about Tel Aviv.
1. Israel is one of the world’s smallest countries, yet it’s ranked #2 in the world for VC funds
Israel is a tiny blip on the radar in the middle of the world. So how can so much technology be coming out of one of the smallest countries in the Middle East? Companies like WeWork, Hotmail, Waze are just a few on the list.
Israel has a strong track record of building smart tech and scaling it to the rest of the world, and by doing this repeatedly they’ve built a reputation that breeds confidence in the international venture capital space.
As a technology business built in Africa, and scaling globally, Webfluential has a steep learning curve ahead of us. I’m hoping some of the lessons learned on this trip can help accelerate that. We’re learning to navigate with a global mindset, something Israeli start-ups seem to get right from the get go.
2. Israel’s start-ups focus on building products that add value, before building products for a pay out
I’ve heard of the phrase “Tikkun Olam” in conversation, but I never really had a full understanding of how that affects the start-up culture in Israel.
Entrepreneurs in Israel aren’t just driven by monetary payouts. They’re inspired by bringing great new ideas and technologies to the world, and making it a better place by doing so. Don’t get me wrong, we all have to make a living – but I like to work with people who solve big problems first and cash comes second.
That’s why we invest so heavily into building technology for social influencers at Webfluential. For the last two years, our model has been that we only earn revenue on bookings. It’s forced us, as a business, to invest in building technology that helps agencies and influencers add value to the brands they work with long term.
Learning more about Tikkun Olam will help us keep our focus on building products that add value to the market.
During my five-day stay in Tel Aviv, I’ll be attending the DLD Tel Aviv Innovation Festival. I’m super excited to see what hot start-ups are on the rise, not only from Israel, but from all over the world. I’ll be spending time with engineers, entrepreneurs and investors who are looking 10 years down the line and building products for the future. I’m sure I’ll come home with a shift in my perspective of the world.
I’ve had the book ‘Start-Up Nation’ next to my bed for some time now. I think it’s time to read it before I fly out in September. I’ll be sure to report back 🙂
Written by Kirsty Sharman, Global Head Of Operations.
A big, big thank you to the Israeli embassy, Microsoft, and all the individuals who made this competition a reality. #TeamWebfluential will be sure to make the most of it!
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