August 26, 2016 7:49 am
Published by Webfluential
Twitter – @Yanda_M
We’re a technology company that has some talented individuals; each play a huge role in bringing our tech, service, brand and vision to life. Our regular monthly feature aims to introduce you to some of the incredible people at Webfluential.
Today we’re featuring one of our sales rockstars here on #TeamWebfluential. Meet our Junior Sales Rep, Ayanda!
Hi Ayanda! Tell us a little about yourself.
First and foremost, I am a child of God. I’m also a bit of a drama queen, a newborn health freak and gym junkie, a family-over-everything kind of person, and a traveller at heart who has a massive phobia for cats. Overall, I’m a lover of life!
What inspired you to come work with #TeamWebfluential?
I’m a brand fanatic. I enjoy building and moulding brands to make them top of mind for consumers. Webfluential stood out for me because it’s a fun environment and an appealing business model. What makes Webfluential unique is how it tells different stories through real people. For me, that’s a brilliant concept. I also wanted to learn more about influencer marketing and how it contributes to the marketing mix as a whole.
What’s the one thing you want to tick off your achievements list in the next 5 years?
*Moment of silence* I never think that far! Plans have a way of reformatting every now and then. I rather think short-term. I will have my Masters Degree in Brand Intelligence in 5 years, that’s for sure.
If you could have dinner with any three people in the world, who would they be and what would you order?
Michelle Obama
Tyler Perry
Shonda Rhimes
I’d first want to know who’s making dinner and what their speciality is. Otherwise, if it’s a regular menu, then mixed seafood pasta or a prawn curry makes my belly happy.
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July 29, 2016 10:01 am
Published by Kirsty Sharman
One of the major tournaments on the Golfing calendar recently took place at one of the great links courses. The Royal Troon in Scotland was the venue where The Open Championship 2016 took place. And what a spectacle it was involving two men trading blows – the artistry and brilliance of Phil Mickelson against the pure power and precision of Henrik Stenson. The former winning it in style in the end with a 63 under par, a 3 stroke lead which is coincidentally the lowest round in the Championship’s history. Quite an amazing achievement by the Swede.
The Open Championship is regarded as one of the most unique Golf tournaments with (usually) very difficult and tricky greens and hole locations. This year’s spectacle was no different, except for the two men who seemingly cruized through most of it, for the rest though the same can’t be said with the distance between second and third being very apparent. This year the course measured 7190 yards and played as a par 71.
One thing that is rarely a focus, and at times ignored, is the online conversation that takes place during such Major Golf tournaments. Like most sporting events, Golf involves a huge amount of activity online with Twitter being the most popular platform amongst the fans, sponsors and the players themselves.
Using our Tracking Report, the online conversation was tracked both prior to and post the tournament. In total, the whole championship had 252,988 tweets just from the #TheOpen with the resulting engagement being 4,711,717,856. Whilst the official tournament handle, @TheOpen, got a total of 145,641 tweets and 927,388,566 engagements. Below is an illustration of both the reports and some of the best tweets:
Tracking for #TheOpen
View the full report here
Tracking for @TheOpen
View the full report here
To view more and the rest of the tweets, see here.
“Twitter has always been the place we go to for live content” and “fan-favorite Bubba Watson has really embraced the platform to show his personality to fans. It’s a way to connect our fans on a deeper level to the game of golf, whether that’s in competition, direct communication with our fans through Twitter takeovers or different ways to engage in our brand.” – Forbes
Overall a great watch and spectacle it was for all including those following the action online…
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July 18, 2016 2:30 pm
Published by Kirsty Sharman
Just how authentic is sponsored content? With influencer marketing now a regular part of many brands’ digital spend, the question of authenticity still pops up.
Some marketing experts argue that the very act of paying an influencer means the content they create for a campaign is compromised. And by compromised, they mean it’s lost its authenticity and the influencer’s audience knows it.
The problem with this argument about the transaction between brand and influencer is focused on the wrong end-product. When you pay an influencer, you’re not paying them for their opinion. You are paying them for their content.
Webfluential’s Business Relationship Manager, Samantha Wright, wrote an insightful piece on this topic last year for BizCommunity.com. If you’re still on the fence about the authenticity of influencer marketing you should read the article.
In the great authenticity debate in influencer marketing, remember these factors:
- When money changes hands a contract comes into play. You can hold the influencer to certain deliverables and require that they produce results; they’ve entered into a formal business agreement, after all.
- Once an influencer aligns with your brand, they’re unable to work with the competition as their audience already associates them with car brand A or beauty brand B.
- Creating content costs money. Influencers, no matter how much they love your brand, do have to eat.
That’s the heart of this argument. Influencers create unique, one-of-a-kind content and then share it with an audience they’ve painstakingly won over. They invest time, money and creative into this process. It makes sense that they charge for their work, helping you deliver the perfect custom-made message to your target market.
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