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How to Get Verified on Instagram – 6 Instagram Tips To Help Verification

July 23, 2018 1:04 pm Published by

In many ways, the blue verification tick you see besides an influencer’s name is a sign of status. Only the most popular and influential Instagrammers will ever see it. In fact, it can be incredibly difficult to get verified on Instagram. Influencer Marketing Hub published an article highlighting 6 Instagram tips to help you get verified. You can view the original article here. We have summarised the article below.

Before it was symbolized status, the ‘verification’ symbol was primarily a symbol of authenticity, declaring that you are who you say you are. Verification symbols on most social media channels show people that the influencer or celebrity they are searching for are indeed authentic and not a tribute account or fake account. Instagram, however only verifies people who they deem are important enough for other people to create a tribute or fake accounts for. So, if there is no one trying to impersonate you there is no need for you to be verified.

Official Instagram statements

Instagram makes its views on verification clear in its help files. Instagram says that the verified badge means “that Instagram has confirmed that this is the authentic account for the public figure, celebrity or global brand it represents.”

Instagram also makes it clear that it is up to them to decide who qualifies as a public figure, celebrity or global brand. You cannot just apply to become verified.

Ultimately, Instagram sums up its policy with the following statement. “Currently, only Instagram accounts that have a high likelihood of being impersonated have verified badges.” If people can find your Instagram account easily enough, then Instagram is unlikely to verify you.

Although Instagram does not see the verification symbol as a status symbol, Instagrammers who have it display it with pride and those who don’t have it often feel that Instagram has denied them “authenticity power”.

What can you do to help yourself get verified on Instagram?

If you want that little tick beside your name then you need to turn yourself into a “public figure, celebrity or global brand”. In other words, you need to become a real influencer.

Hence you should first apply the suggestions here to another social network and build an influencer status there before you use them on Instagram. If you build up a following on Instagram too quickly, before you find fame elsewhere, you may never become verified.

1. Build your followers and engagement

Clearly, the key to being famous online is to become a true influencer. You want your audience to actually engage with your posts, rather than having irrelevant followers who just boost your numbers.

An essential requirement is to define your niche. Appealing to everyone is unlikely to increase engagement. An example of this is Zoe Sugg. She built her online reputation with her personal beauty and lifestyle blog- Zoella.

Having built her reputation on YouTube, Zoe was able to make a successful transition to other social networks, including Instagram.

Other people have opened similarly named Instagram accounts, so Instagram verified Zoe’s account to avoid confusion.

It is crucial that any engagement be meaningful. There is no point in making a series of “Nice picture”-type comments on peoples’ images/posts. Such meaningless comments do nothing to enhance your credibility as a thought leader.

2. Use popular Hashtags to help make yourself more visible

Both Instagram and Twitter suggest popular hashtags. There are also independent apps to assist with ideas, such as Hashtagify or TagBlender.

It is important that you only use hashtags that relevant to your niche. One common practice is to create a hashtag for your personal brand and to encourage your followers to use it regularly.

3. Cross promote your social media accounts

One way you can build your following on Instagram, or any other network is to promote all of your social network accounts.

By establishing popularity across a range of sites, you come across as being more of an internet celebrity, and more likely to be considered somebody worthy of Instagram verification.

4. Make your posts at the best times for your target social network

To encourage maximum engagement, you will want as many people as possible to see your posts. That means you should post at the times when most of your followers are checking their social media accounts.

CoSchedule has the following recommendations for the best time to post your Instagram images and videos to ensure ultimate engagement.

  • Monday and Thursday at any time other than 3–4 p.m.
  • Videos any day at 9 p.m.–8 a.m.
  • Experiment with 2 a.m., 5 p.m., and Wednesday at 7 p.m.

5. Personalize your posts

You need to ensure that your account differs in some way from anyone else who might choose to use your name or something very similar. You need to add personality to your postings. If you merely post pictures of buildings or landscapes you are not adding value. Indeed you are not influential in any way. If you are a portraying yourself as a fashion influencer, there is little point in just posting pictures of clothing. You will do far better by posting a picture of people wearing the attire in attractive settings, or you modeling it.

6. Avoid Bad Social Practices

Instagram is skilled at spotting any attempts to game its system. You need to avoid taking any shortcuts as you attempt to build enough of a reputation as an influencer to gain the coveted verification tick.

If you use Instagram the way they want you to, and you build your reputation as an influencer somewhere else first, then the day may come when you open your account to find that Instagram has awarded you their verification tick.

It is hard to get verified on Instagram – but not impossible.

 

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Finding the best influencers for your brand on Webfluential

March 20, 2018 1:50 pm Published by

Selecting the right influencers to collaborate with is a huge contributor to the success of a campaign. There are so many types of influencers. Knowing your objectives will help you know what to look for in an influencer. These are the top 8 considerations marketers should have when selecting who to collaborate with for the best return.

 

 

Go to Webfluential to start searching for the right influencers for you.

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The Many Dimensions of an Influencer

January 22, 2018 3:28 pm Published by

Influencers all possess multiple dimensions to their content; it’s what makes content unique. For each specific brand or campaign, taking a closer look at an influencers tone, personality, and professionalism will make the difference between mediocre and excellent results. To help understand the dimensions of our influencers, we apply a considerable amount computing power to the various elements that make up an influencer profile. These figures can then be measured and compared between influencers.

These tangible, data driven metrics make the job easier for marketers, helping them find their perfect match. This also rewards influencers with work for creating great content, managing themselves professionally, and delivering value to marketers.

Here are the four key themes that we look at when ranking influencers in our search results, ultimately helping marketers in their identification process:

Persona – The personality, biography, and location of the influencer

Audience – The age, gender, and location of their followers and fans across various media channels

Content – The type, tone, and performance of content, measured by the engagement rate of their audience, relative to similar influencers

Work ethic – The reviews from brands and agencies that have worked with the influencer in the past, together with their profile completeness and typical response time to requests

To get a better picture of this, let’s have a look at what some basic examples of these dimensions would look like and how you can use them.

Persona

Each influencer has their own identity, biography and digital track record. Webfluential aggregates content from all of the influencer’s linked channels, and With Watson, generates a personality sunburst that gives us a visual representation of their best attributes.

It also helps us understand what kind of consumer each influencer is – Are they interested in owning a car? What type of music and movies do they like? It even tells us about other consumer behaviors like shopping online and using a credit card.

 

Audience

The audience that follows, reads and engages with an influencer is important to marketers. Webfluential looks at the age, gender and location of an influencer’s audience. Further, we can understand their behaviors like their engagement, time spent on websites and repeat visits to an influencer’s blog.

This tells us more about the relationship between an influencer and their audience, it gives us an idea of the level of trust that they have built up, which in turn shows us who has the key to a specific audience.

From there we can easily identify those influencers who are in the best position to work with a brand looking to drive awareness and credibility with a particular audience.

 

Content

The passion of an influencer is captured in their content. Their writing, their videos, and their images are all expressions of their opinions and are held in high regard by their followers. Webfluential analyses the impact of content on an audience and compares this to the content of similar audiences, as well as the historical performance of an influencer’s content. This helps us to spot trends over time like the newest rising stars, the most consistent content creators and the latest “trending posts” and helps match them to the brands working with influencers.

 

Work Ethic

Influencers working with brands take their jobs seriously. Webfluential filters out the cream and minimizes time that would be lost trying to engage with influencers who aren’t really into it. To achieve this we look at several dimensions, but the result mainly hinges on the ratings they’ve earned from previous work done. The more good work influencers do, the easier it is for a brand to trust them, so we encourage influencers to do their bookings on Webfluential and gain positive reviews and a track record.

Additionally, we look at their profile completeness, their consistency in keeping their account up to date, and of course, how much time it takes them to reply to a marketer request.

Summary

In the same way that Google manages its search results dynamically through their Page Rank algorithm, which changes over time, we’ll keep adding insights and changing up the weighting so that our search benefits our platform for both influencers, the best of which get surfaced first, and for marketers, so that they can succeed when choosing the right influencers.

*This post was written by Wati Mbewu

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