This blog post was originally written by Ruan Fourie.
We’ve launched a new technology to help influencers turn their passion into a business, while helping brands to easily get quotes and book jobs with Webfluential accredited influencers.
After running hundreds of campaigns and collaborating with thousands of influencers the time has come to shake up the Influencer Marketing industry with a new way of doing things. We believe that this is just the start, with these new tools we plan to learn more about how brands and influencers collaborate and continue to build on the technology we’re launching today.
The #BookedByWebfluential technology can be used by both influencers and marketers to ensure campaigns roll out smoothly and securely. To help you understand why we’ve built this technology, we have listed some of the benefits in the table below – to both influencers and marketers.
For every influencer
For every marketer
It’s free and simple to install With this easy-to-use WordPress plugin, you can take bookings anywhere, any time, from any brand
Get pricing in seconds No more waiting for rate cards, now you can cost your influencer campaign instantly
Show you mean business It’s the credibility you deserve. Brands gets a professional-looking quote from you instantly when they use your booking form
Know your influencers are credible The security of knowing your influencers are accredited by Webfluential; this means you’re guaranteed to reach the right audience
We’ll help you price your work
Set your own rates, or use pricing suggestions from Webfluential
You’ll always pay market-related prices We recommend rates to influencers based on their Webfluential scores, so you can be confident you’re paying the right price
Get paid, on time, no hassles
No more following up on invoices; all jobs booked through Webfluential come with a payment guarantee
Quality guaranteed Webfluential holds the funds until you’re happy your campaign has been delivered on time, and to brief
Better collaboration
Use the Chat Room feature to one-on-one with brands about creative elements, timings and other questions
Better collaboration Use the Chat Room feature to one-on-one with influencers about creative elements, timings and other questions
Reporting made easy You don’t have to spend time gathering stats and page views. Post-campaign reporting is automatic
Reporting made easy See your campaign’s reach and results with automated reports from your Webfluential influencers
Everything in one place Being an influencer has never been this easy – all your bookings, briefs, reports and payments are in one place
Everything in one place Running an influencer campaign has never been this easy – all your influencers, briefs, reports and deadlines are in one place
Collaboration made easy with #BookedByWebfluential
Webfluential wants to give every influencer in the world the tools to skyrocket. To get your booking form, apply to be an influencer on Webfluential.com today or login to your account now.
This blog post was originally written by Ruan Fourie.
An updated version of this post has been created with new technology to read the updated post click here.
We aim to give every influencer in the world the tools to skyrocket. That’s why we’ve built Booked By Webfluential.
It’s a booking form that plugs straight into your website and Webfluential media kit – so you can take bookings anywhere, anytime and from any brand.
If you’re really serious about turning your passion into a business, use Booked By Webfluential to do proactive pitches with professional quotes. Similarly, if a brand requests a quote, simply generate a credible one to share with them. That way you can keep all your admin in one place!
This is how you do it:
Step one: Fill out the booking form on your media kit or website
Complete the required fields in your booking form. In the email field, enter your personal e-mail address but with a slight hack. So, instead of just using your normal email address, simply add “+webfluential”.
This ensures that our system does not pick up your email address as an already registered influencer. More info on this little email hack here. Note that this only works with Gmail.
You don’t have to complete the “Brief about campaign” section of the booking form. Just confirm that you are human and then hit the “Generate A Webfluential Quote” button. This will generate a quote that you can send by simply sharing the URL via email.
Step two: Include a professional quote as a link in your pitch
Now you can send your campaign idea (brief) along with a quote to the brand that you want to work with.
Step three: Follow up!
Just remember that a quote expires a week after you have generated it. If a quote you can easily recreate a new quote but following the same steps.
Once you have generated the quote you will receive an email that looks like the one below, to let you know that a quote has been generated with your booking form.
What are you waiting for? Start generating quotes now with Booked By Webfluential. The power is in your hands!
This blog post was originally written by Ruan Fourie.
You work hard at building a following. Right? The biggest thrill is watching how people engage with it. How people tune in daily to read, like, share, watch and comment on the content you created. But wouldn’t it be great if you could turn this passion into a business?
Once you know how to market to your audience (your readers and followers) and understand the value of your influence, it’s only a matter of time before brands start to notice. But the tricky thing as an influencer is finding the balance between running sponsored content and keeping your fan base happy. That’s why working with the right brands is essential, that’s why at Webfluential we give our influencers the opportunity to accept or reject jobs based on the brief. But what if you don’t want to wait for the job offers to come to your Webfluential inbox? What if you want to be pro-active and pitch your influence to brands?
If you’re that kind of Blogger, YouTuber, Instagrammer, Tweeter or Facebooker then you’re in the right place! The Webfluential team have put together a foolproof guide to landing more gigs as an influencer.
Remember this: nobody is better suited at marketing your online influence than you. This is your personal brand, your followers and your community. You know what makes them tick and you know what brands they are most likely to care about.
This guide is about helping you get in front of those brands, the ones you and your audience want to work with. If you follow the process below, and genuinely believe in your content – there is no doubt that turning your passion into a business could become a reality for you.
There are four steps below. All are equally important. Good luck!
STEP 1: Find the right person to pitch to (not just anyone who works in marketing)
Blindly sending an email to the first address you find on your favourite brand’s Contact Us page, isn’t going to land you any jobs. It’s going to make sure your email goes directly to the trash folder, along with all the other unknown emails the brand receives daily. You need to reach the people who have the power to sign-off on your campaign idea, or at least get it in front of the right people.
But how do I find the contact details I need?
Use tools like Viola Norbert and social networks like LinkedIn to not only find any email addresses, but the email addresses of the right members of the marketing team for the brand you have in mind. Check their Twitter profiles to see if they share any content related to the brands you’re trying to pitch to – marketers often share content from their own campaigns. If you get lucky, they might even have a personal website or a blog that has a contact page.
Once you have two names and two email addresses of members of the marketing team, move on to the PR department. This will give you four points of contact that you must use over the next few weeks.
But wait! Don’t fire off your emails to every address you’ve found right away. Hang onto them, because here’s where your strategy kicks in.
STEP 2: Use Twitter as an ice-breaker
People are more likely to respond to an email from someone they have an association to, someone they ‘know’. The beauty of the internet is that it gives us the opportunity to ‘get to know’ the right people without really meeting them. Twitter is the perfect medium to have a casual conversation with the marketer you want to pitch your idea to.
Follow them on Twitter, and engage with one of their tweets. A couple of days after that, you’re going to email them your campaign idea. No need to be overly aggressive, a few tweets where you add genuine value to a conversation will do. No one likes a stalker. Two responses that add value in one week will make you stick in the recipient’s mind for all the right reasons. By overdoing the tweets or if you don’t add something to the conversation with your reply, you’re going to be remembered for all the wrong reasons.
The Twitter interaction simply introduces you to the marketer, so that the real introduction has already been made before you propose your campaign idea via email – it’s like making eye contact before you buy her a drink. Don’t be despondent if this process takes a week or two. Good things come to those who wait!
STEP 3: Polish your pitch, and make sure you have a CREDIBLE media kit
If you have a great idea and campaign strategy, it’s just a matter of landing it in the right inbox. Sometimes it takes a few tries but if you have the right balance of creative and persistence you might just strike it lucky!
Getting the email right is important though. Here’s what your email shouldn’t look like:
That doesn’t sound like the beginning of a mutually beneficial working relationship, does it? That sounds like an influencer pitching to a marketer that isn’t 100% credible. It makes it easy for the marketer to just hit ‘delete’.
What your introductory email should do is show what you, as a credible influencer, are capable of producing for the brand you’re pitching to. Whether you’re pitching an idea across your Blog, Facebook, Twitter, Instagram, YouTube or even Snapchat – it’s important that you get the BIG idea across in the initial mail. Marketers like to see, and feel what you’re pitching.
It’s short, it speaks about the creative idea, and it ensures the marketer knows you’re a credible source.
Tip: when you attach the outline of your campaign to the email, remember that you only have five slides to get your idea across. Five slides, that’s it. Make sure they are five slides to remember!
STEP 4: Make closing the deal as easy as possible for you, and the brand
Filling out supplier forms, getting POs and following up on invoices are all necessary steps – but they also make closing deals harder. You want to give the marketer the impression that working with you is not only going to be successful, but also simple.
One way to make it easier for brands to work with you is to use the Booked By Webfluential tool. It gives influencers complete control to take bookings anywhere, anytime, from any brand. No paperwork, no invoices, no hassles.
You control your prices, which you can change at any time, and all payments are processed via PayPal – guaranteed by Webfluential. There is a one-on-one chat function and even automated reporting after your campaign is complete.
So there you have it, four steps to land you more gigs as an influencer – we told you it was foolproof! Liked what you read? Sign up to be an influencer with Webfluential today, and get your media kit and booking form – then get pitching!
