August 15, 2016 10:58 am
Published by Kirsty Sharman
The concept of “the pitch” is not a new one. Advertising agencies the all over the world have been perfecting the pitch since the 1950s. But what does a winning influencer marketing pitch look like?
As a content creator you know your audience and you know what content resonates with them. Here is an example of a great influencer marketing pitch:
Give a short introduction of who you are and what you do.
My name is Gary. I currently have a blog and YouTube channel which focus on comic book art. I’m a huge fan of this artistic style and use my YouTube channel to interview up and coming artists. On my blog I feature established comic book artists and review their work. I share this content across Twitter, Facebook and Instagram.
Outline your current audience.
For a break down of my following and their engagement with my platforms you can view my Webfluential media kit:
Paint the picture and explain the great idea.
Your store has some great comic book inspired kitchen appliances. I especially enjoyed your Batman mask ice trays. There is a lot of synergy between your store’s products and my audience. While your current online marketing is targeted at mothers looking for fun products to brighten up their kitchen and entertain their kids, I think my geek community would find the items appealing as well and definitely purchase them.
I’d like to propose that I do a blog post highlighting 3 geek items in your store and linking them back to the legendary artists who worked on the original comics that inspired the work.
I’ll then share this content across my social platforms and include an Instagram post each day featuring the original artwork in a flat lay with the product.
Image source... http://www.toptenscentral.com
Image source… http://www.trendhunter.com
Image source… http://www.therobotsvoice.com
Prove the ROI with past examples of work
Utilising 1 blog post, 1 Facebook post, 2 tweets and 5 Instagram posts there is the potential for x amount of people to see the content and share it with their own audiences. I also believe that by including direct links to the items there is a possibility to see an increase in sales on your online store.
One month ago I worked with brand y and did a similar campaign (without Instagram) to promote their Geek Culture Expo. In the blog post I linked directly to the online ticketing portal and tracked the clicks. In the space of 1 week 565 people clicked to the ticketing site from my blog post.
I know my audience and believe many would purchase the items you offer for sale.
Close it off with pricing, time frames & sweeten the deal
As per my Webfluential application the following work will cost a total of $xyz. However, you’ll note I’ve only charged for 2 Instagram posts. I’m willing to include the other 3 posts at no additional costs as a value add.
Should you be happy with the above pitch I’d need two weeks to finalise the content before going live. The content would run for one week and remain on my blog and social profiles on completion of the campaign.
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August 12, 2016 9:58 am
Published by Kirsty Sharman
Our goal at Webfluential is to provide value to our influencer community, be it in the form of education on the industry or providing you with technology to skyrocket. After we noticed a demand for influencers being able to pitch their creative ideas to brands we built Pitched by Webfluential. With Pitched by Webfluential marketers are able to send out briefs to a group of influencers and influencers are able to pitch back their ideas to brands – giving you the opportunity to land that gig you deserve.
So how can you ensure your pitch stands out from the crowd and impresses marketers?
1. Make sure your pitch is competitive
Now that more influencers will be receiving the same brief you need to make sure your pitch is competitive.This does not mean dropping your rates or offering to do the job in exchange for a product. Brands want value for money and a great way to offer them this would be including value adds or a discount on your package. For example, if you prepared to write 2 blog posts and include social the total cost of this package may be quite large and definitely worth your while. But you also want to give the brand a reason to spend money with you. Offering value adds will show the brand that you willing to give them value for money. Here’s an example of how you can put together a “Value pack”
Value pack 1
1 blog post (set rate)
2 x Facebook post at (set rate)
1 Tweet as a (value add)
Value pack 2
2 blog posts
2 Tweets
Value add: 1 tweet and a Facebook post.
By putting together “value packs” you’re providing brands with great value for money – making your offer more competitive and difficult to turn down.
2. Show your creativity
As an influencer you need to provide the brand with really creative ideas that will set you apart from everyone else. Your pitch should include a brief but informative, description of your campaign proposal.
Show don’t tell. Include links to images or a link to an quick intro video you’ve created, you can even create a Slideshare presentation putting your idea across in the most creative way, making you more memorable.
Look at past campaigns from the brand you are pitching to and get a feel for what they like.
For example, if you look at images used for Adidas campaigns, what are the common themes you see with their images? Think how you can recreate images to be different from campaigns in the past but still align with the brand’s look at feel.
Image source… http://www.thomasbabeau.com
Image source… http://www.kicksfoot.com/
Image source… http://www.fastcocreate.com
3. Include examples of work you have done in the past
A good way to improve your credibility is to show brands what other work you have done in the past. Sharing a link to your media kit and referencing some of your most impressive work is a great way to showcase your work to brands. If you have not set up your media kit click here for a step by step guide.
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August 10, 2016 10:53 am
Published by Kirsty Sharman
Over the past few weeks our engineers have been hard at work, creating technology to further empower our influencer community. If you have recently logged onto your Webfluential dashboard you may have come across some changes. Here are 4 exciting new features to look out for.
1. The new social feed
Our new social feed gives you a glimpse into online conversations around Webfluential, new brands on the platform, and other influencers you follow online. We working on creating an online social community for influencers to interact.
2. Give your favourite brands the thumbs up
When you log onto your dashboard you will now be able to track new brands signing up to the platform. Not only are you able to track new brands signing up, but you can also give your favourite brands the thumbs up and let them know that you would be interested in working with them.
3. Track how far you are with completing your profile
This new feature lets you know how far you are from reaching 100% .Our new feature will also let you know what steps you need to take to complete your profile.This ensures that you aren’t missing any important steps that could prevent you from being discovered by marketers.
4. Pitched by Webfluenital
Last but definitely not least! The most exciting new feature – Pitched by Webfluential. After many hours of hard work, our engineers created technology that will allow you to pitch your creative ideas to brands. Briefs from brands, will go out to influencers that fit the brand’s requirements. For example, a brand looking to launch a product related to child care briefs will most likely be sent to parenting influencers. Once brands send out their brief, you have a week to pitch your creative campaign idea back to the brand, and if they like it, you get Booked by Webfluential.
Due to things being moved around you may be wondering where you will be able to see your jobs. Simply click on the “Direct Jobs” tab, which will be on the left hand side of the page. Then click on then click on “Job Board”. This is where you will be able to see what brands are looking to work with you, view their brief, and pitch back your creative ideas.
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