We are celebrating our 10th anniversary with a game-changing market expansion
We’re excited to announce that Webfluential is celebrating its 10th anniversary! For the past decade, we’ve been pioneering the influencer marketing space, and now, we’re taking things to the next level. As we mark this milestone, we’re introducing a groundbreaking expansion of our platform that aims to empower content creators and reshape the digital marketing landscape.
For ten years, we’ve been connecting brands with influential voices, and this expansion is a giant leap forward. Our new platform is more than just influencer marketing—it’s about unlocking the full potential of the creator economy. We’re introducing a suite of new tools and services to meet the evolving needs of both creators and brands.
Here’s what’s new:
Enhanced Content Creation and Collaboration: We’re building on our core strength by continuing to facilitate seamless partnerships between brands and influencers. Now, we’re adding advanced tools for content ideation, creation, and performance distribution to make these collaborations even more impactful.
Direct-to-Audience Sales: We want to make it easier for creators to monetise their influence directly. Our new integrated e-commerce solutions allow creators to sell products and services directly to their audience.
Stock Content Marketplace: To help creators diversify their revenue streams, we’ve launched a stock content marketplace. Creators can now produce and sell stock content beyond sponsored posts.
Lead Generation Tools: We’re empowering creators to become valuable partners in lead generation for businesses across different industries. This is a great way for creators to provide even more value to brands.
AI-Powered Insights: Our platform now includes cutting-edge artificial intelligence tools that help both creators and brands optimise their strategies and maximise their Return On Ad Spend (ROAS).
This expansion positions Webfluential at the intersection of influencer marketing, e-commerce, and digital advertising, creating a holistic ecosystem for the creator economy.
As Murray Legg, our co-founder, puts it: “Stories have always been at the heart of human connection. Our platform is built on the understanding that, in the digital age, creators are the storytellers who forge genuine connections between brands and audiences. We’re giving them the tools to tell these stories more effectively and profitably than ever before.”
Our new features are arriving at a time when the digital marketing landscape is shifting, with more consumers turning to trusted individuals rather than traditional advertising for product recommendations and lifestyle inspiration. We understand that people connect with people, and we’re providing the tools to ensure those connections are genuine and impactful.
Webfluential’s decade of experience uniquely positions us to lead this evolution in the creator economy. By expanding our services with a particular focus on Africa, we’re not only looking to meet current needs but also shape the future of influencer marketing. We’re proud to be at the forefront of this movement, building meaningful connections and helping creators and brands thrive together.
October 29, 2020 10:00 amPublished by Webfluential
TikTok announced today that global influencer marketing platform – Webfluential.com – has been engaged as its first authorised Brand x Creator partner in Africa. Both brands and agencies across the continent are now able to collaborate with TikTok creators at a commercial level, based on the reach, resonance and relevance of these influencers. TikTok’s rapid growth and highly engaged audience in Africa.
“TikTok’s unique creator engagement solutions and immersive formats reach and engage audiences in innovative new ways. We selected Webfluential as our partner in Africa to bring our offering to African brands and agencies at scale”, says Saul Moross, Global Operations Manager for TikTok.
“TikTok enables creator-led brand engagement that is relatable and authentic, simple and entertaining allowing brands to supercharge audience engagement. Coupled with influencer strategy and our influencer expertise at the Nfinity group, we can now work with brands and top TikTok Creators to engage new audiences”, says Greg Bailie, Lead Client Partner at Webfluential South Africa.
“With Access to influencers across eight different channels and a combined audience of over 2 billion people, the addition of TikTok as a channel means that our customers and agencies will be able to work with the top TikTok talent and boost the uniquely talented creator economy in Africa”, says Ryan Silberman CEO of Webfluential.
With new and innovative ways to engage African audiences, TikTok’s growth in Africa shows no sign of slowing down. This partnership is set to bolster its position among the communication mix for brands on the continent. With Webfluential already connected to 300m fans and followers across Africa, this partnership with TikTok extends the potential for brands to tap into a 1bn-strong audience. The digital revolution will not be televised, but it’s happening from right within your pocket.
Content creators can start using Webfluential’s free tools to market and monetise themselves, and brands and agencies can register to engage here or contacting us at [email protected].
September 11, 2019 12:39 pmPublished by Murray Legg
Influencers and creators are at the heart of our Webfluential ecosystem. We exist to offer them unique ways to earn an income actively through campaign work with brands, and passively through content and affiliate deals.
An exciting partnership where creators are earning an income is through our boutique partnership with Getty Images. There are ongoing campaigns posted by Getty Images that our influencers get exposed to, and can submit their material, that if approved, is available for sale to any client of Getty Images. It’s a simple way to monetise content that’s often already been created, or can be created to fit a particular brief.
Below are two of our favourite images from the last campaign – “Work-life in Africa”. You can buy the images to support the creators by clicking here or here.
One of the latest briefs open for creator contribution focuses on “human touch”. Webfluential creators can apply for inclusion by visiting this page. Those who don’t yet have a Webfluential account can sign up here.
