Author Archives for Kirsty Sharman

3 brands moving tonnes of product using influencer marketing on Instagram

September 2, 2016 10:30 am Published by

Blog_Blog small copy You know those products that only live on the pages of really famous instagrammers? The ones you wish you could find in your local store and keep asking “Why don’t they stock them?” Truth is: they don’t need brick-and-mortar, because influencers are helping these brands ship millions of the products worldwide with every post they promote. Take a look at some of the most popular brands that are killing it with the power of influencer marketing on Instagram. Smile Sciences Smile Sciences specialises in those UV home teeth-whitening kits you’ve probably spotted in your Instagram feed. While more established teeth-whitening brands are using reality TV stars to promote their kits, Smile Sciences’ strategy is to partner with influential beauty bloggers, like: fashion and beauty blogger Doniya Malik. The kits sell for $299, if you’re tempted by their pearly whites.   influencer   beauty ss   Smile science   Boo Tea Boo Tea is just one of the many weight loss teas being sold on the internet. The brand offers everything from slimming and detox teas to shakes and tablets. It owes its success largely to its influencer strategy, and is being promoted by an army of fitness influencers on Instagram. Boo Tea products retail from $19,99 to $49,99 in case you were curious. Another reason it’s so popular: worldwide shipping.   Laura ammy   Boo Tea   conrad   Artis Brushes This makeup brush set has been featured by many a famous beauty blogger. Not only are the brushes starring in their Instagram posts, but you’ll also spot them in YouTube tutorials where vloggers use Artis brushes to contour and create flawless looks. It costs around $450 to get your hands on the entire set, which can be ordered off the Artis brush website and delivered anywhere in the world.   ARTIS   nicole   Which other brands have you spotted using influencers on Instagram to promote their products? Do you think a similar strategy would work for you? Sign up as a marketer on Webfluential today, and find influencers that are the perfect fit for your brand.  


Without your influencer tags you are almost invisible to brands

August 29, 2016 8:33 am Published by

blogs   Think of your influencer tags in your Webfluential profile as hashtags. When you upload an image on Instagram or send out a tweet you usually include hashtags that are relevant to that post. If you search for the hashtag #foodie, you’ll most likely come across posts and images of food. Your tags in your Webfluential profile work the same way and can assist you with booking jobs. Why are your tags so important? If you have not set up your tags marketers will not be able to discover your profile and you will not receive any job offers. Your tags are as important as setting your pricing and linking your channels. When marketers search for parenting bloggers, tags like “Children”, “Teens”, and “Family Holidays” will be featured on a parenting blogger’s profile. If you don’t have any tags, you are invisible. What is the difference between Channel Focus and Tags? While “Channel Focus” describes what your blog is about in general, tags elaborate on what you like to blog about. For example, a beauty blogger’s channel focus would be something like (Beauty), (Lifestyle) and (Fashion). The tags for beauty would be “makeup”, “hair”, “nails” and “skincare”. How to set your tags

  1. Login to your Webfluential account
  2. Click on “My Profile”
  3. Scroll down to “Audience Demographics”. If you have added your tags your profile should look something like this:
screen-shot-2016-09-08-at-10-58-15-am-01   If you haven’t set your tags, click on the grey “Edit demographics” button and add the relevant tags. Now it’s easy for marketers to find you based on your interests.   screen-shot-2016-09-08-at-10-58-15-am-02   Still struggling? Email [email protected] - we can help!  


3 ways brands can match up with the perfect influencer

August 25, 2016 10:15 am Published by

Instagram post As more and more brands turn to digital creators, social influencers and rising internet stars as a trusted source of advertising we’re starting to see some great lessons flooding the internet. As with any new(ish) trend, the brave brands venture out and help the rest of the industry define the rules and best practices for the future. Over the last year I’ve watched hundreds of brands be brave, and reap the great rewards as a result. One lesson stands out: influencer marketing campaigns get the best results when the brand and the influencer are a good match. Take a look at the Australian launch of Netflix in 2015, where influencer Troye Sivan live-tweeted his way through a couple of episodes of The Unbreakable Kimmy Schmidt - it was a sublime pairing of brand and influencer, and his tweets reached over 90 million people in one hour. https://www.youtube.com/watch?v=i2o_e2SJVs0 How does a brand find its influencer soul mate? It´s a bit like dating, actually. There is more than one way to find your perfect match - over the last year i’ve managed narrow down three ways to deliver that perfect match.

Option one:

You go out and find The One! Back in the day this meant standing at the bar, spotting someone you think you´ll get along with and offering to buy them a drink. These days, it´s a lot simpler. I´m talking apps like Tinder. Matchmaking made easy in the technological age. Likewise with finding the right influencer for your campaign. Where once you had interns scouring the web, cataloging blogs, stats and contact details, platforms like Webfluential have made finding influencers a snap, you just register as a marketer and use the Search function to filter through our 10,000-strong database of accredited influencers.

Option two:

You could also find your perfect match The Bachelor style. Let the influencers pitch their best ideas to you based on a brief, and pick the one that really gets you. This option works best for marketers who know they need to get some traction in the market, but maybe don’t have the perfect picture on how to do that. Smart marketers are simply asking the most influential people in their target market for help!

Option three:

But what if you´re not looking for a ´swipe right´ kind of relationship? You want something deeper, you want to know that you are both into Star Wars and cat memes? In the past, a safe bet would be to ask your mates to introduce you to someone they know you have something in common with. Brands, now you can do this too: approach influencers you know are already talking and tweeting about your brand because they are fans. Or, they are talking to an audience you have your eye on. Tools like Discovered by Webfluential allow you to listen in to the conversations, and then invite these influencers to work with you. Example: Justin Bieber and Calvin Klein. Whether Justin is on stage, or on social, or on a sponsored photoshoot he has an affinity for the brand. I would bet on the fact that he’d outsell any online store in no time if he Tweeted a link to purchase product - it would be poetry in motion. Connecting with the right influencers As an industry, let’s make a stand to be better. However you find your perfect match, remember, you can't fake a relationship between a brand and an influencer - their audience can always tell. Long-term brand-influencer partnerships work the best, so if you like it, put a ring on it and be exclusive.


ESTIMATE HOW MUCH YOU COULD BE EARNING

GET AN ESTIMATE

GET DETAILED REPORTS

VIEW DEMO REPORT