Author Archives for Kirsty Sharman

Influencer Marketing landscape in South Africa

March 16, 2016 2:04 pm Published by Kirsty Sharman

Influencer Marketing is a global phenomenon that is continuously growing and firmly making its mark in the South African marketing and advertising landscape. At Webfluential, our influencers cover 96% of the online audience in South Africa with the most popular categories for branded content comprising of entertainment, finance and business, and technology. Our infographic below explains the above in more detail:

New Product Launch – Booked By Webfluential

March 14, 2016 9:34 am Published by Kirsty Sharman

This blog post was originally written by Ruan Fourie. We’ve launched a new technology to help influencers turn their passion into a business, while helping brands to easily get quotes and book jobs with Webfluential accredited influencers. Introducing Booked by Webfluential

After running hundreds of campaigns and collaborating with thousands of influencers the time has come to shake up the Influencer Marketing industry with a new way of doing things. We believe that this is just the start, with these new tools we plan to learn more about how brands and influencers collaborate and continue to build on the technology we’re launching today. The #BookedByWebfluential technology can be used by both influencers and marketers to ensure campaigns roll out smoothly and securely. To help you understand why we've built this technology, we have listed some of the benefits in the table below - to both influencers and marketers.

For every influencer	For every marketer
It’s free and simple to install With this easy-to-use WordPress plugin, you can take bookings anywhere, any time, from any brand	Get pricing in seconds No more waiting for rate cards, now you can cost your influencer campaign instantly
Show you mean business It’s the credibility you deserve. Brands gets a professional-looking quote from you instantly when they use your booking form	Know your influencers are credible The security of knowing your influencers are accredited by Webfluential; this means you’re guaranteed to reach the right audience
We’ll help you price your work Set your own rates, or use pricing suggestions from Webfluential	You’ll always pay market-related prices We recommend rates to influencers based on their Webfluential scores, so you can be confident you’re paying the right price
Get paid, on time, no hassles No more following up on invoices; all jobs booked through Webfluential come with a payment guarantee	Quality guaranteed Webfluential holds the funds until you’re happy your campaign has been delivered on time, and to brief
Better collaboration Use the Chat Room feature to one-on-one with brands about creative elements, timings and other questions	Better collaboration Use the Chat Room feature to one-on-one with influencers about creative elements, timings and other questions
Reporting made easy You don’t have to spend time gathering stats and page views. Post-campaign reporting is automatic	Reporting made easy See your campaign’s reach and results with automated reports from your Webfluential influencers
Everything in one place Being an influencer has never been this easy – all your bookings, briefs, reports and payments are in one place	Everything in one place Running an influencer campaign has never been this easy – all your influencers, briefs, reports and deadlines are in one place

Collaboration made easy with #BookedByWebfluential

Webfluential wants to give every influencer in the world the tools to skyrocket. To get your booking form, apply to be an influencer on Webfluential.com today or login to your account now.

Step-by-step guide: Generate a Webfluential quote and share with brands using #BookedByWebfluential

March 13, 2016 11:47 am Published by Kirsty Sharman

This blog post was originally written by Ruan Fourie. An updated version of this post has been created with new technology to read the updated post click here. We aim to give every influencer in the world the tools to skyrocket. That’s why we’ve built Booked By Webfluential. It’s a booking form that plugs straight into your website and Webfluential media kit - so you can take bookings anywhere, anytime and from any brand. If you’re really serious about turning your passion into a business, use Booked By Webfluential to do proactive pitches with professional quotes. Similarly, if a brand requests a quote, simply generate a credible one to share with them. That way you can keep all your admin in one place! This is how you do it:

Step one: Fill out the booking form on your media kit or website

Complete the required fields in your booking form. In the email field, enter your personal e-mail address but with a slight hack. So, instead of just using your normal email address, simply add “+webfluential”. For example: [email protected] will becomes [email protected] This ensures that our system does not pick up your email address as an already registered influencer. More info on this little email hack here. Note that this only works with Gmail. Booked By Webfluential Influencer Booking form

Booked By Webfluential Influencer Booking form

You don’t have to complete the “Brief about campaign” section of the booking form. Just confirm that you are human and then hit the “Generate A Webfluential Quote” button. This will generate a quote that you can send by simply sharing the URL via email.

Step two: Include a professional quote as a link in your pitch

Now you can send your campaign idea (brief) along with a quote to the brand that you want to work with. Booked by Webfluential Booking Form Generated Quote

Booked by Webfluential Booking Form Generated Quote

Step three: Follow up!

Just remember that a quote expires a week after you have generated it. If a quote you can easily recreate a new quote but following the same steps. Once you have generated the quote you will receive an email that looks like the one below, to let you know that a quote has been generated with your booking form. What are you waiting for? Start generating quotes now with Booked By Webfluential. The power is in your hands!

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