Author Archives for Kirsty Sharman

How smart brands are using Instagram influencers to launch new products.

June 15, 2016 9:57 am Published by

Webfluential recently ran an Influencer Marketing campaign for Avon - Meet your Matte, to raise awareness of Avon’s trendy new matte lipstick colours. While most of us learnt about the launch of a new lipstick colour in a magazine, smart brands are now turning to influencers to make the launch of their new products more exciting. We tend to trust the opinions of our peers over that of a brand, because  people relate more to their peers or their favourite blogger. Through influencers brands are able to reach the correct target market and have them engage with their products, in a way that does not make people feel as though they are being bombarded with advertising - but rather content that they care about. Have a look at the amazing work these influencers were able to produce for Avon.   Aisha Baker Capture   With over 62K Instagram followers and having been featured in Elle, Glamour and Marie Claire, Aisha Baker has quickly become a true fashion inspiration to many young South Africans. Aaisha shares her fashion choices, make-up trends and everyday snippets of her lifestyle on her blog, which many of us can’t get enough of. Learn more about Aisha Baker and be inspired by her work.   2. Tshepang Mollison Twiggy   Tshepang Mollison, aka Twiggy Moli, is the creator of lifestyle blog Sleepless in Soweto where she shares her beauty photography tips as well as her interest in food. With two undergraduate degrees in Film & Radio Production and Brand Strategy & Communications it’s safe to say Twiggy is one talented lady.   3. Thandolwethu Tsekiso skd   Thandolwethu truly brought this picture to life in such a creative yet seemingly effortless way. Thandolwethu shares her beauty, fashion and health tips and tricks on her blog iamthandolewthu and not only does she have a successful blog but she is also the co owner of Wild Rose Boutique ZA. With an Instagram following of over 26.3k it’s safe to say this social influencer knows what she’s doing. Learn more about Thandolwethu here   4. Thithi Nteta Thitu   Thithi Ntete- creator of TeeTeeIsWithMe,currently works as a freelance stylist, consultant, publicist as well as a graphic designer. Her Fashion/lifestyle blog is filled with the most beautiful images like the one above which capture her love for everything from food, fashion and beauty.   5. Kefilwe Mabote Capturenj   Kefilwe Mabote- is the author of fashion blog KefiStyles which  is renowned for giving readers a sneak peak into her very expensive and stylish wardrobe. Kefilwe currently works as a personal stylist, image consultant and wellness coach. Have a look at her images on Instagram for some fashion inspiration.   6. Thuli Mola Askn   Fashion blogger, business woman and mother, Thuli Mola used her creative talents to produce beautiful images for Avon’s Meet your Matte collection. Thuli shares her love for fashion on her blog- Style Alert SA,  where you can find reviews of her favourite products/brands which always align with her audience’s interests.   7. Aqeelah Harron lip   In 2010, Aqeelah started her fashion blog- Fashion breed where she documents her creative interests and activities. She has been features in some of the most famous fashion editorials namely Marie Claire, Elle, Glamour, Grazia and Cosmopolitan. Learn more about Aqeelah Harron here. This campaign reached a total of 220K+ people and generated a total of 827 website clicks. Influencers are an undeniable asset to brands often providing them with the means to engage with a large yet very specific audience.  


Showcasing influencers from around the world

June 10, 2016 10:30 am Published by

A few weeks ago we asked all our influencers to tweet us links to their Media Kits, to stand a chance to be featured in this month’s showcase. While it took time to go through all the influencers who tweeted us, as well as those we have come across over time, it  was great to see such a variety in our influencer community. It’s always interesting to see what inspires people to share their thoughts and passions through their blogs or social channels. This month we aren’t narrowing it down to a single category, but rather showcasing influencers from various categories and countries.   wf   Business and lifestyle (Nigeria) Adesoji is a Nigerian businessman and lifestyle influencer, who has a great passion for the environment and business. Using his online influence, Adesoji raises awareness to environmental issues, ultimately turning his passion into various business ventures. With an impressive Twitter following of 58.4k, Adesoji continues to share his knowledge on both entrepreneurship and environmental development and preservation.   wf   Parenting and lifestyle: (South Africa) Maz, a South African-based parenting blogger is the author of Caffeine and Fairydust. Her blog aims to inspire mothers and encourage their individualism. This mother of two shares her parenting tips, recipes and product reviews with her readers and focuses on making her readers feel creatively inspired and confident in themselves. Learn more about Maz here.   QS8mCgWm   Food and drink: (UK) Kate is the author of the award winning food blog - Veggie Desserts. Apart from running a successful blog, Kate is a freelance food writer and magazine columnist. Being obsessed with vegetables, Kate’s blog naturally focuses on creating desserts using vegetables and as bizarre as it sounds her desserts look super tasty! I think moms have just found a new way to hide veggies.   tumblr_ndp7fwNytp1rj2vf4o1_1280   Fashion (Italy) Danilo Carnevale is an Italian fashion enthusiast who focuses on promoting top fashion brands/trends on his very popular Instagram page.Through his online influence, Danilo aims to raise awareness of fashion brands and ultimately generate sales and a public interest in the fashion brand. Next month we will showcase some of our YouTubers. If you have a vlog, link it to your Webfluential profile, tweet us your Media Kit and stand a chance to be featured.    


Who were the most influential people during this year’s UEFA Champions League Final?

June 7, 2016 12:12 pm Published by

champions-league-logo The 28th May 2016 saw the much anticipated clash between Spain’s finest, the Madrid Derby, involving powerhouses Real Madrid and emerging giants, Athletico Madrid in Europe’s biggest club competition, the UEFA Champions League. Just how big is it? Well, according to Heavy.com, “when Barcelona beat Juventus to win the 2015 final, UEFA estimates that 180 million people in 200 countries witnessed them raise the trophy.” Just to put that into perspective, Vocative.com further goes on to report that the Champions League is vastly bigger and dwarfs the American Super Bowl which on its own is a big spectacle in the US.

“In addition to an impressive 200 countries tuning in, the teams in this year’s finals made off with $108 million in prize money, dwarfing the Super Bowl’s $14.9 million collected during the playoffs in January.” – Vocative.com

The 2016 viewership stats are yet to be released but judging from the above, one can easily predict that the numbers have increased. As with all sports fans, myself included, one of the things we look forward to is all the banter pre, during and post a match. In most cases all that takes place on Twitter through online conversation. To give you a sense of this using the aforementioned final as an example, check this out from the tournament’s official website. Being in the business of creating and tracking conversations on behalf of brands, we couldn’t pass up on the chance to track this huge sporting event. This is what we found: Most of the conversation around the @Championsleague handle is curated not created. This tells us that fans are in the game of sharing content in the moment, being the first to spread the news. It’s amazing to see that through the power of Social Media you can reach over 1 billion people from only 355 766 accounts. Sure there will be crossover, and sure we can argue that the reach figure is more an opportunity figure - but what we can’t argue is the power of social conversation around the @Championsleague! Capture Another interesting insight is how the conversation pre and post the match almost equals the conversation on the day - telling us that sport content might not be as ‘in the moment’ as we think it is. As brands, we have more than the 90min match time to leverage the conversation. Capture 2 To view the full report that also includes the most influential people and brands talking about @Championsleague, simply click on this link: https://webfluential.com/report/view_twitter_tracker/847 Tracking online conversation(s) has never been this easy!


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