June 10, 2016 10:30 am
Published by Kirsty Sharman
A few weeks ago we asked all our influencers to tweet us links to their Media Kits, to stand a chance to be featured in this month’s showcase. While it took time to go through all the influencers who tweeted us, as well as those we have come across over time, it was great to see such a variety in our influencer community. It’s always interesting to see what inspires people to share their thoughts and passions through their blogs or social channels. This month we aren’t narrowing it down to a single category, but rather showcasing influencers from various categories and countries.
Business and lifestyle (Nigeria)
Adesoji is a Nigerian businessman and lifestyle influencer, who has a great passion for the environment and business. Using his online influence, Adesoji raises awareness to environmental issues, ultimately turning his passion into various business ventures. With an impressive Twitter following of 58.4k, Adesoji continues to share his knowledge on both entrepreneurship and environmental development and preservation.
Parenting and lifestyle: (South Africa)
Maz, a South African-based parenting blogger is the author of Caffeine and Fairydust. Her blog aims to inspire mothers and encourage their individualism. This mother of two shares her parenting tips, recipes and product reviews with her readers and focuses on making her readers feel creatively inspired and confident in themselves. Learn more about Maz here.
Food and drink: (UK)
Kate is the author of the award winning food blog – Veggie Desserts. Apart from running a successful blog, Kate is a freelance food writer and magazine columnist. Being obsessed with vegetables, Kate’s blog naturally focuses on creating desserts using vegetables and as bizarre as it sounds her desserts look super tasty! I think moms have just found a new way to hide veggies.
Fashion (Italy)
Danilo Carnevale is an Italian fashion enthusiast who focuses on promoting top fashion brands/trends on his very popular Instagram page.Through his online influence, Danilo aims to raise awareness of fashion brands and ultimately generate sales and a public interest in the fashion brand.
Next month we will showcase some of our YouTubers. If you have a vlog, link it to your Webfluential profile, tweet us your Media Kit and stand a chance to be featured.
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June 7, 2016 12:12 pm
Published by Kirsty Sharman
The 28th May 2016 saw the much anticipated clash between Spain’s finest, the Madrid Derby, involving powerhouses Real Madrid and emerging giants, Athletico Madrid in Europe’s biggest club competition, the UEFA Champions League. Just how big is it? Well, according to Heavy.com, “when Barcelona beat Juventus to win the 2015 final, UEFA estimates that 180 million people in 200 countries witnessed them raise the trophy.”
Just to put that into perspective, Vocative.com further goes on to report that the Champions League is vastly bigger and dwarfs the American Super Bowl which on its own is a big spectacle in the US.
“In addition to an impressive 200 countries tuning in, the teams in this year’s finals made off with $108 million in prize money, dwarfing the Super Bowl’s $14.9 million collected during the playoffs in January.” – Vocative.com
The 2016 viewership stats are yet to be released but judging from the above, one can easily predict that the numbers have increased. As with all sports fans, myself included, one of the things we look forward to is all the banter pre, during and post a match. In most cases all that takes place on Twitter through online conversation. To give you a sense of this using the aforementioned final as an example, check this out from the tournament’s official website.
Being in the business of creating and tracking conversations on behalf of brands, we couldn’t pass up on the chance to track this huge sporting event. This is what we found:
Most of the conversation around the @Championsleague handle is curated not created. This tells us that fans are in the game of sharing content in the moment, being the first to spread the news. It’s amazing to see that through the power of Social Media you can reach over 1 billion people from only 355 766 accounts. Sure there will be crossover, and sure we can argue that the reach figure is more an opportunity figure – but what we can’t argue is the power of social conversation around the @Championsleague!
Another interesting insight is how the conversation pre and post the match almost equals the conversation on the day – telling us that sport content might not be as ‘in the moment’ as we think it is. As brands, we have more than the 90min match time to leverage the conversation.
To view the full report that also includes the most influential people and brands talking about @Championsleague, simply click on this link: https://webfluential.com/report/view_twitter_tracker/847
Tracking online conversation(s) has never been this easy!
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