Becoming accredited and why it’s important

September 18, 2019 6:17 pm Published by

In the world of influencers there are so many voices begging to be heard, but who is actually worth listening to? How do you know if someone is authentic and earned their massive following? We all know those profiles with only a handful of posts who miraculously have a “too good to be true” following.

Any influencer that’s worth their salt would never have to buy or bargain for followers. If you’ve ever clicked follow on any of these profiles you’ll know that you most likely unfollowed them in a week’s time as they just don’t have what it takes to be an authentic influencer or keep you wanting more.

It’s simple.
What most people are attracted to on social media platforms is someone who is consistent in their content, has a steady growth pattern and most importantly, delivers quality content that audiences want to see on their timeline on a regular basis.

For all of these reasons, we encourage our influencers to become accredited. What this means is that you have hard-earned your status as an online influencer who people love seeing on their timelines. A personality that has worked their way up to where they are and have a steady, authentic following of like-minded people who care about what they do, endorses and idolizes them. This way, as an influencer, you have successfully gained the trust of
your following.

So an “accredited status” is all fancy and glamorous but how does it actually help you as an influencer besides making you sound like a VIP?

Being accredited counts in your favor when there are campaigns and collabs that fit your niche. You see, our algorithm runs through your following when applying to be an influencer on our platform, flagging any phony influencers who have bought followers or have ghost followers. This means that when chosen for a campaign, a brand has trust in your influence. They will now know that they will get great quality content that is authentic and will reach the audience they are targeting in an influential and inspiring way. There’s obviously no benefit in reaching out to a fake audience. It’s like screaming into a void and that’s definitely not fun.

Our accreditation is an effort to extend valuable opportunities to the real cream of the creator crop and reward those that have worked on campaigns with brands and delivered great value to them. We do this by recruiting influencers who have up-to-date channels linked so we can assess their exact engagement rates and performance to endorse their value and go above and beyond in growing the community of creators online locally and internationally.

In essence, a brand would much rather work with an accredited influencer than an influencer who has not yet earned that privilege because they have trust that they will get a better return on investment.

Besides the pro’s in it for the brands, you will benefit even more than just a fancy status because you will feature higher in search results, be homepage and newsletter featured, have early access to top tier brand campaigns, and the cherry on top to sweeten the deal – membership perks and benefits.

This way you could actually be all that and a bag of chips and have the accreditation to prove it.

Get accredited here:

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Webfluential creators making passive income from content

September 11, 2019 12:39 pm Published by

Influencers and creators are at the heart of our Webfluential ecosystem. We exist to offer them unique ways to earn an income actively through campaign work with brands, and passively through content and affiliate deals.

An exciting partnership where creators are earning an income is through our boutique partnership with Getty Images. There are ongoing campaigns posted by Getty Images that our influencers get exposed to, and can submit their material, that if approved, is available for sale to any client of Getty Images. It’s a simple way to monetise content that’s often already been created, or can be created to fit a particular brief.

Below are two of our favourite images from the last campaign – “Work-life in Africa”. You can buy the images to support the creators by clicking here or here.



One of the latest briefs open for creator contribution focuses on “human touch”. Webfluential creators can apply for inclusion by visiting this page. Those who don’t yet have a Webfluential account can sign up here.




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NB: Brands, you’re Robin, not Batman

August 15, 2019 3:14 pm Published by

Brands and their agencies venturing into the influencer marketing space often make the first fatal mistake, in believing that they’re the hero in the online story. Influencers are storytellers, and in the stories they tell, they’re the superhero – understated or not. Where brands play a meaningful role in the online space is as a supporting role to the influencer. Every brand’s value proposition should talk about how they “enable the transformation” of their customer – in other words, making the customer (and influencer) the hero.

Trevor Noah on Instagram: “When life closes a door…. grab a drill and pop that $%*T off the hinges! 🙌🏾”


This week’s example is DeWALT power tools. Trevor Noah is our hero, but their electric drill empowers him to do even more amazing things. Consider the alternative, if Trevor posted the picture of the drill and the same caption, without his symbolic stance of dominance, how much less impact the image would have?

Influencers live and die by their audiences, so they understand their truths, and you can trust them to position your brand or product as their leverage to do more.

Be their Robin, dont try and be Batman.

To access ten thousand superhero creators and influencers, create an account here.


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