Can you remember the last billboard you saw on the side of the highway? Neither do we.
The days of traditional marketing to see an increase in brand success has long past. The world around us is ever-evolving and with technology at its peak, the best way for a brand to survive is to listen to what the people want – and what they want is real people, testing, using and trusting in their brand. What this means is that in today’s age, we are all hand-picking our own brand ambassadors. People we trust and believe in.
Being a successful influencer comes from anything but a “lucky break”. It’s a full time, blood, sweat and tears kind of gig that you have to work at every day. You have to earn the trust of your audience. The reality is that there’s no such thing as an accidental influencer. Social media is a fickle friend with a short memory. Even if you unwittingly start trending, or spark a meme, if you’re not quick to capitalize on your successful content, that initial rush of follows, likes and shares will soon dwindle. In our books, that’s a monumental opportunity missed. An opportunity to share your lifestyle, views, and experience with the world. An opportunity that will (if nurtured well) enable you to earn while you live your best life, be financially independent and the creator of your own success.
You CAN have it all – but you have to work for it. This means staying authentic and true to yourself in everything you put out there. It’s making sure your audience is left wanting more. More of you, your lifestyle and the way you view the world. You have to add value to their timeline in your own unique way and be relatable. This means consistent, real content that makes people feel something.
Each Influencer’s formula of success is different, but the highest-ranked influencers all have some things in common, so we thought we’d give you a head start on how to be successful:
Have your own, perfectly you, brand.
Know your audience. What they like and don’t like. What inspires them and motivates them.
Interact and engage with your audience, be their friend. Let them know you are a real person with compassion and kindness.
Track your numbers. Keep an eye on your reach and impact.
Gather insights. Learn about your audience. Get personal.
Master your tools. Whether it’s an app you use for your look & feel or editing software for your videos. An artist is only as good as his/her tools.
Know your worth. Creating great content takes time. Know your value and set up rate cards.
Stick to your niche.
Webfluential can help you with all 8 of these guidelines. Make sure your profile is up-to-date and link all your channels and you will have a recipe for success!
Influencer marketing is so much more than posting a pretty post on Instagram telling your audience how amazing a product is. As an influencer, you have the potential to spread your wings and do so much more with Webfluential.We enable you to venture into not only those glamorous social media brand collaborations that have been a staple to most influencers, but content campaigns like Getty Images and Lonely planet where you are able to create authentic content that could earn you a steady stream of income and a reputable relationship with brands, boosting your ranking as a popular influencer.More than that, you could potentially expand your horizons to pay-per-click campaigns, affiliate deals and soon – your own retail storefront.The market has grown exponentially over the last few years and with that, opportunities for growth and expansion have been presented for influencers and brands to broaden their relationship by making content and campaigns more authentic to the consumer. What this means is that the average consumer would feel more content in spending their hard-earned cash on a product or service that has the thumbs-up from ‘real’ people whom they feel inspired or motivated by regularly. Brands have seen the impact on their business of this more traditional approach to marketing and are utilizing a human-element to their campaigns more than ever.
Sure you could endorse a couple of products within your own capacity – BUT. With Webfluential, we give you access to more earning opportunities, more valuable brand relationships, better control over your income and ensure that every collaboration benefits both the influencer and the brand.
Life doesn’t wait for anyone or anything so why should you?
What do you do when you have completed a collaboration and now have enough funds in your wallet to withdraw, you need your earnings as soon as possible, but the scheduled payment date is still a mile away?
As you know we’ve updated your wallet to enable you to withdraw funds at your leisure. You can now withdraw your earnings earlier than the scheduled payment date. This means that you have your funds at your disposal at any given time, and can withdraw whenever you need it. We know there’s nothing worse than having the cash you need but you can’t access it, which is why we want you to have more freedom with your income.
For a fee, you can now withdraw either a portion or the entire amount you have earned from your wallet with ease before the scheduled payment date, giving you peace of mind without having to wait for the transaction date to mature. The reason for the fee is because we haven’t secured the payment from the brand on our end but we will take the risk of paying out early before we receive the money. If you do not want to pay the fee you can always wait for it to be cleared and get the full amount as per the work agreement for the collaboration.
This new feature comes with a monumental update of our platform, giving you- the influencer- more control over your earnings so you could manage your income better.
To withdraw your earnings early simply withdraw your earnings from your wallet at any time, confirm the amount and then click ‘clear now’ on the booking. It’s as easy as 1, 2, 3.