After running hundreds of campaigns and collaborating with thousands of influencers the time has come to shake up the Influencer Marketing industry with a new way of doing things. We believe that this is just the start, with these new tools we plan to learn more about how brands and influencers collaborate and continue to build on the technology we’re launching today.
The #BookedByWebfluential technology can be used by both influencers and marketers to ensure campaigns roll out smoothly and securely. To help you understand why we’ve built this technology, we have listed some of the benefits in the table below – to both influencers and marketers.
For every influencer
For every marketer
It’s free and simple to install With this easy-to-use WordPress plugin, you can take bookings anywhere, any time, from any brand
Get pricing in seconds No more waiting for rate cards, now you can cost your influencer campaign instantly
Show you mean business It’s the credibility you deserve. Brands gets a professional-looking quote from you instantly when they use your booking form
Know your influencers are credible The security of knowing your influencers are accredited by Webfluential; this means you’re guaranteed to reach the right audience
We’ll help you price your work
Set your own rates, or use pricing suggestions from Webfluential
You’ll always pay market-related prices We recommend rates to influencers based on their Webfluential scores, so you can be confident you’re paying the right price
Get paid, on time, no hassles
No more following up on invoices; all jobs booked through Webfluential come with a payment guarantee
Quality guaranteed Webfluential holds the funds until you’re happy your campaign has been delivered on time, and to brief
Use the Chat Room feature to one-on-one with brands about creative elements, timings and other questions
Better collaboration Use the Chat Room feature to one-on-one with influencers about creative elements, timings and other questions
Reporting made easy You don’t have to spend time gathering stats and page views. Post-campaign reporting is automatic
Reporting made easy See your campaign’s reach and results with automated reports from your Webfluential influencers
Everything in one place Being an influencer has never been this easy – all your bookings, briefs, reports and payments are in one place
Everything in one place Running an influencer campaign has never been this easy – all your influencers, briefs, reports and deadlines are in one place
Collaboration made easy with #BookedByWebfluential
Today marks the start of a new chapter for the team at Webfluential. We spent the better part of 2015 building technology that helps brands run smarter influencer marketing campaigns. Today we’re launching something new. A tool that helps brands serve social advertising to the people who are most likely to be influenced.
How, you ask? Through the power of conversation.
The result of getting influencer marketing right is that you create audiences that are more likely to react to your advertising, more likely to care, and ultimately more likely buy your service or product when the time is right. By increasing your brand’s popularity through influence you’re ultimately creating a pool of conversations online that hold unspeakable value.
Webfluential LIVE AUDIENCES helps brands capture those conversations online, and connect with the people having them. Whether someone saw, engaged, liked or contributed to a conversation – we’re there to help you close the loop.
Whether you’re trying to leverage conversations created by influencers, or even conversations around sponsorships or a new product launch, Webfluential Live Audiences can help. Our new tool will help you extract the most value from these conversations by connecting your brand directly with the audience involved – either through influencer campaigns, or social campaigns.
Lets work together to create conversations that lead to conversions.
Finding credible Influencers causes sleepless nights for many marketers. As innovators in the influencer economy, we feel it is our responsibility to make this as simple and effective as possible (so you can rest easy). Just as Airbnb has revolutionised the travel industry by providing a marketplace for accommodation owners to rent to travellers, we are transforming the marketing industry by offering a marketplace for influencers to sell their services to brands.
Our goal is to make Influencer Marketing easier than ever before.
This means we strive to make the search for credible influencers plain sailing for marketers and provide more opportunities for brands and Influencers to work together.
We recently added new Influencer tools to our platform that not only help Influencers market themselves better to brands, but also help brands select more relevant Influencers.
I have chosen the 2 new Influencer features that I think marketers will love:
1. New ways to partner with Influencers
If you have run an Influencer Marketing campaign on our platform in the past, you already know that we provide the best Influencer Marketing tools to search for influencers, manage campaigns and track results. However, as Influencer Marketing evolves, so do the needs of the community using our platform and this gives us the chance to add new features to move the industry forward.
In addition to being able to work with Influencers on Influencer Marketing campaigns, we have built-in new channels for brands and Influencers to partner on. These include:
Event appearance: contract for half or full day to attend events
Content writing: writing in exchange for a fee
Display media: banner advertising on a blog
Audience remarketing: remarketing to an audience that visits a particular blog
2. Compare Influencer media kits to make the best selection
Media kits are a standard tool used in the industry for Influencers to showcase their audience analytics, brands they have worked with and examples of content they have created. As marketers, we use these media kits to help evaluate the relevance of an Influencer for our brand. However, media kits are often outdated and difficult to compare as there is no standardised format.
Our new media kit tool allows Influencers to customise a template and give marketers access to their updated analytics, previous brand partnerships and created content. The format provides a more standardised layout to benchmark one Influencer against another, as well as, Webfluential verified analytics.
Finding credible Influencers does not have to be difficult. Sign up to our platform to see just how easy it can be.
Or find out more about these new features from our team?