September 14, 2017 11:46 am
If you were a company you would care about which page on Google you appeared on, but you might also be interested in knowing how many times you appeared in searches in a month. As an influencer, you are an entrepreneur, so we’ve today released a feature to help you understand how marketers are discovering you on Webfluential.
A primary point of value that Webfluential provides tot he market is that it is a single point to discover many influencers, rather than spend days trawling through the web finding bloggers but then not knowing which one to pick over another. On Webfluential, marketers can discover your media kit in a number of ways, and how you are positioned to have them reach out to you to start a content collaboration, the better. These methods include:
Being found on Google
Webfluential features prominently on Google when marketers search for influencers. Your media kit might be discovered there, so some key factors to increase your chances of being booked are:
- Linking your Facebook Fan Page and Google Analytics, so the audience demographics are shown on your media kit
Promoting yourself on social media
You can share your media kit with your audience on Facebook or Twitter, and as the chances are good that there are brands and marketers in your audience, you increase the odds of being booked for a campaign. You can also make use of the Webfluential WordPress Plugin to take bookings from your website, which was covered in an article at launch.
Coming up inside the Webfluential marketer search results
Over 7500 brands, agencies and marketers search for influencers, creators and key opinion leaders every day. Coming up in those search results depends on a number of factors, namely:
- The more channels you have linked, the better. Add Google Analytics, Facebook, Twitter, Instagram, LinkedIn and Snapchat
- Add as much detail to your media kit as you can. This includes featured work you’ve done with brands, a good description about content and audience, as well as tweets to showcase your online personality
- There are additional aspects that weigh on ranking such as how quickly you respond to briefs, requests from marketers to collaborate, and your rating from a marketer when a job is completed.
To start understanding how you are being found, log into your dashboard and open up your Media Kit Insights on the top right. There you’ll be able to see where in the world people were that were considering you, and in the section below, how they found you.
To increase your visibility, you can complete your profile, add tags and categories, and then share your media kit online. Here’s ours as a reference.
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March 9, 2017 12:37 pm
Every day there’s a disruption to the process of retailing. Amazon is now the biggest retailer of fashion. Laast month, Berkshire Hathaway, the investment firm run by Warren Buffett, sold 90% of its holdings in Walmart because it believes the traditional approach of retailing is changing fast. What’s core to these changes? The consumers are spoilt for choice, deals, and convenience through delivery and easy exchange. The question remains, which marketing and advertising initiatives work best in light of these changes?
What’s staying very much the same is that retailers have to continue advertising to their prospective audiences. More digital players are retailing through e-commerce (e-tailing) and are attracting potential customers from where they spend a lot of their time: online.
Influencer marketing is the traditional approach to “word of mouth”, but in a 2017 setting. It is collaborating with a credible creator to produce content and share it with audiences by highlighting the retailer’s brand, campaign, or specific product. Awareness leads into a funnel of conversion, and ultimately, a sale. To help motivate your next marketing initiative, here are some of the important motivators behind the use of influencer marketing as a core strategy.
Influencers are your partners in user-generated content
Imagine having any number of creative agencies on tap, each owning access to a niche audience that you’re after, who can work with your brand to share relevant content? Creators understand the product or service in a way that’s important to their audience. They help brands make meaningful marketing material for their target market.
Influencers help build trust and credibility
If you’re a brand breaking into a new territory or a startup with a new product wanting to launch, your brand probably lacks credibility. The most promising way to make up for that is by leveraging the social credibility of a creator and making use of their reach to convey your message to a wide audience.
Celebrate your customers like celebrities
Not every brand can afford Justin Bieber as their brand advocate. Forbes recently covered the rise of the micro-influencer, the everyman with a social following of 10,000 people. Enabling them, and rewarding them, for being brand advocates can do wonders for sustained awareness online. Attracting their friends and people of similar interests to buy your product or service.
Create experiences for consumers
Associating the experience of the outdoors with your dog and buying a vehicle to enable that full experience is where you will need great storytellers to share their experience, and bridge the gap from the showroom floor to the smell of the forest. Creators provide a means to share the use cases of your product or service with their audiences and convert the consumers from the phase of consideration to action.
Research online purchase offline (“ROPO”)
More consumers will ask friends and family about their potential decision before making a purchase and run a search for reviews on the product or service. By sharing content through influencers, this becomes a readily available source of insight from respected peers in assisting with the purchase decision.
As a brand, if you were spending money on traditional advertising or display media, influencer marketing provides the same access to audience with the added benefits of credibility. Influencer marketing can also stimulate a feedback loop to learn about how the market receives and interacts with your product or service. The cream on top is the trust and credibility that tips a person considering your product, to actually buying it. Try your first campaign today.
Making use of great influencer marketing technology to leverage and report on your efforts also helps you win at your influencer marketing campaigns.
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