February 6, 2018 1:43 pm
Education and self-empowerment are vital to personal and professional growth.
Influencer Marketing is a new and thriving industry where the need for skilled marketers is growing. Did you know that demand for Influencer Marketing specialists has increased by more than 200% since 2016?
That’s why we are proud to announce the launch of our new Webfluential Academy, an online learning portal designed to assist you in formal qualifications, taking advantage of this phenomenal industry growth.
The Academy shares lessons and insights Webfluential has gained over the past few years in the form of online short-courses designed for both Influencers and Marketers alike. It’s designed to add some value to your marketing efforts, so take a look and register yourself or any of your teams working in the Influencer Marketing space.
We believe that knowledge should be shared and that marketers should act with confidence when creating Influencer Marketing strategies, implementing programmes, or reporting on key metrics.
The Webfluential Academy can be found online at academy.webfluential.com where you will see our free introductory course called “An introduction to Influencer Marketing.” This course is aimed at campaign strategists and programme managers. Much like Google courses, we offer certification which can be used to develop your experience and CV.
Course Overview: Introduction to Influencer Marketing
This course aims to provide a foundation for marketers to understand and get experience in the following:
- The basic principles of Influencer Marketing
- Understanding the measurement and KPIs of Influencer Marketing
- The practical side of creating effective strategies and their implementation
- Various use cases for high performance Influencer Marketing
- Examples of programmes that other brands have executed successfully
The course consists of 27 lessons, 4 quizzes, and if you’re up to it, an exam to get certification that you can then feature on your LinkedIn profile and CV.
*This post was written by Wati Mbewu
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January 22, 2018 3:28 pm
Influencers all possess multiple dimensions to their content; it’s what makes content unique. For each specific brand or campaign, taking a closer look at an influencers tone, personality, and professionalism will make the difference between mediocre and excellent results. To help understand the dimensions of our influencers, we apply a considerable amount computing power to the various elements that make up an influencer profile. These figures can then be measured and compared between influencers.
These tangible, data driven metrics make the job easier for marketers, helping them find their perfect match. This also rewards influencers with work for creating great content, managing themselves professionally, and delivering value to marketers.
Here are the four key themes that we look at when ranking influencers in our search results, ultimately helping marketers in their identification process:
Persona – The personality, biography, and location of the influencer
Audience – The age, gender, and location of their followers and fans across various media channels
Content – The type, tone, and performance of content, measured by the engagement rate of their audience, relative to similar influencers
Work ethic – The reviews from brands and agencies that have worked with the influencer in the past, together with their profile completeness and typical response time to requests
To get a better picture of this, let’s have a look at what some basic examples of these dimensions would look like and how you can use them.
Each influencer has their own identity, biography and digital track record. Webfluential aggregates content from all of the influencer’s linked channels, and With Watson, generates a personality sunburst that gives us a visual representation of their best attributes.
It also helps us understand what kind of consumer each influencer is – Are they interested in owning a car? What type of music and movies do they like? It even tells us about other consumer behaviors like shopping online and using a credit card.
The audience that follows, reads and engages with an influencer is important to marketers. Webfluential looks at the age, gender and location of an influencer’s audience. Further, we can understand their behaviors like their engagement, time spent on websites and repeat visits to an influencer’s blog.
This tells us more about the relationship between an influencer and their audience, it gives us an idea of the level of trust that they have built up, which in turn shows us who has the key to a specific audience.
From there we can easily identify those influencers who are in the best position to work with a brand looking to drive awareness and credibility with a particular audience.
The passion of an influencer is captured in their content. Their writing, their videos, and their images are all expressions of their opinions and are held in high regard by their followers. Webfluential analyses the impact of content on an audience and compares this to the content of similar audiences, as well as the historical performance of an influencer’s content. This helps us to spot trends over time like the newest rising stars, the most consistent content creators and the latest “trending posts” and helps match them to the brands working with influencers.
Influencers working with brands take their jobs seriously. Webfluential filters out the cream and minimizes time that would be lost trying to engage with influencers who aren’t really into it. To achieve this we look at several dimensions, but the result mainly hinges on the ratings they’ve earned from previous work done. The more good work influencers do, the easier it is for a brand to trust them, so we encourage influencers to do their bookings on Webfluential and gain positive reviews and a track record.
Additionally, we look at their profile completeness, their consistency in keeping their account up to date, and of course, how much time it takes them to reply to a marketer request.
In the same way that Google manages its search results dynamically through their Page Rank algorithm, which changes over time, we’ll keep adding insights and changing up the weighting so that our search benefits our platform for both influencers, the best of which get surfaced first, and for marketers, so that they can succeed when choosing the right influencers.
*This post was written by Wati Mbewu
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September 14, 2017 11:46 am
If you were a company you would care about which page on Google you appeared on, but you might also be interested in knowing how many times you appeared in searches in a month. As an influencer, you are an entrepreneur, so we’ve today released a feature to help you understand how marketers are discovering you on Webfluential.
A primary point of value that Webfluential provides tot he market is that it is a single point to discover many influencers, rather than spend days trawling through the web finding bloggers but then not knowing which one to pick over another. On Webfluential, marketers can discover your media kit in a number of ways, and how you are positioned to have them reach out to you to start a content collaboration, the better. These methods include:
Being found on Google
Webfluential features prominently on Google when marketers search for influencers. Your media kit might be discovered there, so some key factors to increase your chances of being booked are:
- Linking your Facebook Fan Page and Google Analytics, so the audience demographics are shown on your media kit
Promoting yourself on social media
You can share your media kit with your audience on Facebook or Twitter, and as the chances are good that there are brands and marketers in your audience, you increase the odds of being booked for a campaign. You can also make use of the Webfluential WordPress Plugin to take bookings from your website, which was covered in an article at launch.
Coming up inside the Webfluential marketer search results
Over 7500 brands, agencies and marketers search for influencers, creators and key opinion leaders every day. Coming up in those search results depends on a number of factors, namely:
- The more channels you have linked, the better. Add Google Analytics, Facebook, Twitter, Instagram, LinkedIn and Snapchat
- Add as much detail to your media kit as you can. This includes featured work you’ve done with brands, a good description about content and audience, as well as tweets to showcase your online personality
- There are additional aspects that weigh on ranking such as how quickly you respond to briefs, requests from marketers to collaborate, and your rating from a marketer when a job is completed.
To start understanding how you are being found, log into your dashboard and open up your Media Kit Insights on the top right. There you’ll be able to see where in the world people were that were considering you, and in the section below, how they found you.
To increase your visibility, you can complete your profile, add tags and categories, and then share your media kit online. Here’s ours as a reference.
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