Categories for Influencer marketing

4 exciting new features on your dashboard

August 10, 2016 10:53 am Published by


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Over the past few weeks our engineers have been hard at work, creating technology to further empower our influencer community. If you have recently logged onto your Webfluential dashboard you may have come across some changes. Here are 4 exciting new features to look out for.

1. The new social feed

Our new social feed gives you a glimpse into online conversations around Webfluential, new brands on the platform, and other influencers you follow online. We working on creating an online social community for influencers to interact.

social feed




2. Give your favourite brands the thumbs up

When you log onto your dashboard you will now be able to track new brands signing up to the platform. Not only are you able to track new brands signing up, but you can also give your favourite brands the thumbs up and let them know that you would be interested in working with them.


New Brands


3. Track how far you are with completing your profile

This new feature lets you know how far you are from reaching 100% .Our new feature will also let you know what steps you need to take to complete your  profile.This ensures  that you aren’t missing any important steps that could prevent you from being discovered by marketers.


4. Pitched by Webfluenital

Last but definitely not least! The most exciting new feature – Pitched by Webfluential. After many hours of hard work, our engineers created technology that will allow you to pitch your creative ideas to brands. Briefs from brands, will go out to influencers that fit the brand’s requirements. For example, a brand looking to launch a product related to child care briefs will most likely be sent to parenting influencers. Once brands send out their brief, you have a week to pitch your creative campaign idea back to the brand, and if they like it, you get Booked by Webfluential.

Due to things being moved around you may be wondering where you will be able to see your jobs. Simply click on the “Direct Jobs” tab, which will be on the left hand side of the page. Then click on then click on “Job Board”. This is where you will be able to see what brands are looking to work with you, view their brief, and pitch back your creative ideas.

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Content is key when it comes to sponsored posts

August 5, 2016 2:00 pm Published by

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With the Federal Trade Commission (FTC) and other authorities constantly updating the rules around sponsored content, it’s important that bloggers, vloggers and social media influencers disclose their relationships with the brands that they feature.

This isn’t really a problem for creative influencers – if your content is amazing, people aren’t going to care whether or not it was sponsored.

To prove this point, here are four Instagram posts that were definitely sponsored and marked with a #ad and/or #sponsored as per the FTC rules, but we didn’t feel bombarded by a brand message.

(According to the FTC’s new rules, these influencers will have to mark this content upfront as #sponsored and/or with #ad.)








Click here to read more about the rules and regulations around sponsored content.



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When’s the best time to try out influencer marketing?

July 26, 2016 9:24 am Published by

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Many marketers are still trying to grasp the ‘what’ and the ‘why’ of influencer marketing, never mind the ‘when’.

The ‘what’ is simple to explain: it’s a form of marketing where brands use key individuals – called influencers – to deliver their messaging to a specific audience that the influencer has built up a relationship with.

The ‘why’ is equally simple: we trust product reviews and recommendations coming from our friends more than advertisements.

The ‘when’ is a little more strategic. It’s tempting to try out influencer marketing because it seems like a novelty (it’s not), but you’ll get the best results if you time your influencer campaign to when you’re trying to achieve very specific marketing goals.

Webfluential’s Kirsty Sharman wrote an article on Social Media Today, where she explained 6 perfect times for marketers to use influencer marketing. There’s even an infographic! Click here to read the full article.


influencer marketing - when to use (1)

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