Author Archives for Webfluential

About Webfluential

Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible influencers and provides influencers with the tools to market their services and monetise their audience.

“There are only two ways to tell your story”- A Venn Diagram for brands

June 26, 2018 11:50 am Published by

According to the founder of Dicks and Betties, Steve Bryant, there are only two ways to tell your story. You can find the original article here, but we’ve summarised the key points of the article below. On getting attention Brands do not want attention, primarily they want revenue. A brand acquires revenue by selling its products. However, in order to sell their product, they must first get people to pay attention to their product. So by default, every brand is in the business of getting attention before it gets revenue. The only way to get attention is to tell stories and there are only really two ways to tell stories - Tell your story, or, get others to tell your story. Getting others to tell your story The challenge: Storytellers want to tell the brands story in their own way. The opportunity: Storytellers have large audiences. Storytellers have large audiences because their stories cater to their audiences’ needs and aspirations. Their audience cares and wants to hear the storyteller's story. When others tell your story, you rent their audiences’ trust.     Telling your story to others The challenge: When you tell your own story you have control of that story, however you reach a smaller audience. Instead of understanding your audience you are asking your audience to understand you. The opportunity: When you tell your own story you create trust with your smaller audience. Trust over time equals a growing audience. But there is no trust without consistency.   The third way We said up front that there are only two ways. But actually, there’s a third way. Don't tell your story at all. Tell your audience a story about themselves. Tell a story about an aspirational topic that exists between you and your audience that is born out of mutual interest. This is how Vanity Fair or WIRED works. Editors who are experts in their field, tell stories about the topics that they are experts in, to an audience who are already interested in those topics.  For Editors, these topics are an expression of their expertise, while for the audience these topics are an expression of their aspirations. An example of this is how Google is in the business of selling information, and Google’s Think Quarterly covers the future of marketing. By being customized to your interest, Facebook and Instagram work in the exact same way. They are interested in telling you stories that you are interested in. That’s where influencer marketing finds its sweet spot between creators and brands. Mutual interest between brand and audience, in a story, told by a credible creator. So, pay attention to the stories people want to hear. There’s money in that banana stand.   We’d love to hear your thoughts on the topic. Feel free to share this post with your audience. Start working with influencers by creating a marketer account here. If you’re an influencer, sign up here or if you are already registered, login here.  


Stats on influencer media kits for influencers

September 14, 2017 11:46 am Published by

If you were a company you would care about which page on Google you appeared on, but you might also be interested in knowing how many times you appeared in searches in a month. As an influencer, you are an entrepreneur, so we’ve today released a feature to help you understand how marketers are discovering you on Webfluential. A primary point of value that Webfluential provides tot he market is that it is a single point to discover many influencers, rather than spend days trawling through the web finding bloggers but then not knowing which one to pick over another. On Webfluential, marketers can discover your media kit in a number of ways, and how you are positioned to have them reach out to you to start a content collaboration, the better. These methods include: Being found on Google Webfluential features prominently on Google when marketers search for influencers. Your media kit might be discovered there, so some key factors to increase your chances of being booked are:

  1. Linking your Facebook Fan Page and Google Analytics, so the audience demographics are shown on your media kit
  Promoting yourself on social media You can share your media kit with your audience on Facebook or Twitter, and as the chances are good that there are brands and marketers in your audience, you increase the odds of being booked for a campaign. You can also make use of the Webfluential Wordpress Plugin to take bookings from your website, which was covered in an article at launch. Coming up inside the Webfluential marketer search results Over 7500 brands, agencies and marketers search for influencers, creators and key opinion leaders every day. Coming up in those search results depends on a number of factors, namely:
  1. The more channels you have linked, the better. Add Google Analytics, Facebook, Twitter, Instagram, LinkedIn and Snapchat
  2. Add as much detail to your media kit as you can. This includes featured work you’ve done with brands, a good description about content and audience, as well as tweets to showcase your online personality
  3. There are additional aspects that weigh on ranking such as how quickly you respond to briefs, requests from marketers to collaborate, and your rating from a marketer when a job is completed.
To start understanding how you are being found, log into your dashboard and open up your Media Kit Insights on the top right. There you’ll be able to see where in the world people were that were considering you, and in the section below, how they found you. To increase your visibility, you can complete your profile, add tags and categories, and then share your media kit online. Here's ours as a reference.


Key Opinion Leaders and Influencers as the next wave of entrepreneurs

August 30, 2017 9:26 am Published by

As commerce moves online and out of bricks and mortar stores, the storytellers that steer web traffic between the digital watering holes are poised to benefit immensely. The principle of a brand ambassador selling the lifestyle benefits of a particular brand, and people sharing that product experience with their friends and family is not new. Now, it’s just captured in the format of a digital key opinion leader (KOL) acting as a brand ambassador, with digital influencers sharing the product experience with their audience online. Given the scale of audiences, brands, and the limited number of influencers who authentically engage online every day, those that play their strategies right, stand to become the businesspeople of the next decade. At Webfluential, our business model is built on the basis of helping people market and monetise their digital publishing platforms, and add value to their audiences as well as brands. We work with creators and brands each day, so we want to share some of the insights we’ve learned through these experiences that will benefit influencers in their quest to make a career from their passions of creative content. In a three part content piece, we’ll share:

  • The principles to live by and succeed as a digital entrepreneur
  • The software that makes being an entrepreneur easy
  • A list of additional resources and content that could come in handy
It’s by no means exhaustive, but a starting point of things to consider. If you’ve grown a trusting and engaged audience, have a track record of content and now want to include brands and their messages in the conversion, these are some key guidelines to position you for success.
  1. Remain truthful Remain true to your content and your audience. Your unique creativity is how you developed your audience. Make sure your branded content is relevant to your audience, even though this might mean turning away certain brands. Growing and sustaining your audience is the only sustainable way to grow as a brand collaborator.
  2. Sell value, not reach We’ve seen so many influencers pitch their reach to brands, only to be shown the door. With the thousand pound gorillas of Facebook and Google in the room, reach is not an issue for brands, it’s the way that content has been created to extend the brand message to the right audience.
  3. Showcase your track record For most marketers, there’s work to be done vetting a long list of potential KOLs into a shortlist of content that they can share with their brand. By making a showcase page or media kit easily available through links in your bio, you increase your chances of getting onto that shortlist.
  4. Share in the risk Being precious about limiting what you’ll do in exchange for a product, fee, or combination of the two will scare off brands. Often, brands are “dating” a number of influencers to ultimately find and grow their long term ambassadors. Just by going the extra mile on content, engagement and additional posts will differentiate you from the crowd.
  5. Put lines in the water Given the rapid growth in the industry, there are a number of influencer platforms that offer accessibility to brands and marketers. Create profiles on a number of these. Our favourites are Famebit, Tapinfluence, and ourselves, of course.
  6. Network Pitching a proposal to info@yourdreambrand.com might help you sleep easier at night, but it’s not going to earn you that next cheque. Networking digitally and IRL with the brand strategists, buyers and other influencers. Often, the marketing or brand decision maker is a person who loves creative content as much as you do, if they don’t already follow you.
David Ogilvy had twenty tips to win clients. Given that you’ve started in the same place as he did, with a single idea to inspire audiences, you might find these tactics applicable to your efforts, too. Let us know what tips you have that have found to be handy in the career of digital creator. Next time, we’ll share insights on our favourite software that will help you run your business as a digital entrepreneur.  


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