Author Archives for Cara Shepherd

Webfluential Masterclass Overview

September 6, 2015 4:27 pm Published by

Week 1 – Introduction to Influencer Marketing
  • Email 1: Welcome
  • Email 2: Influencer Marketing – when and why did this become a thing?
  • Email 3: An introduction to strategy building(ebook)
  • Email 4: How Influencer Marketing compares to other forms of digital marketing
  • Email 5: (Practical) A lesson in influence
  • Email 6: How to spot an influencer / creator / key opinion leader in the wild – the metrics that matter
  • Email 7: What Types of Influencers to Use and When
Week 2 – Understanding the value of Influencer Marketing
  • Email 1: Shared Value: A Sustainable Approach to Influencer Relationships
  • Email 2: The Value of Collaboration, Creation, and Community in Influencer Marketing
  • Email 3: B2B: The Influencer Approach
  • Email 4: The Inside Track on Defining Your Audience
  • Email 5: How to Budget for Influencer Marketing
  • Email 6: From startup to FMCG – is there an influencer for that?
  • Email 7: Case studies and examples
Week 3 – The various types of Influencer Marketing and when to use which
  • Email 1: Drive awareness
  • Email 2: Brand engagement
  • Email 3: Market research
  • Email 4: E-Commerce
  • Email 5: Event Activation
  • Email 6: Advocacy
  • Email 7: Goodwill
Week 4 – The practical side: how to actually do it.
  • Email 1: Searching for the needle in the haystack – discovering the right influencer for you
  • Email 2: How to guide the creative genius of influencers and protect your brand message
  • Email 3: The 101 of speaking to and working with influencers
  • Email 4: Understanding the legal framework around Influencer Marketing
  • Email 5: Understanding and measuring performance and insights of your campaign
  • Email 6: Managing a selection of influencers (Networks, lists)
  • Email 7: Why accreditation matters


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