Archives

TIME’s Most Influential People on the Internet

July 3, 2018 2:05 pm Published by

Every year for the past four years TIME has produced a list of the most influential people on the internet. The reason we are so encouraged by their lists is that they don’t simply include people with the highest followings. For the longest time, Webfluential have preached that high following does not always equal influence. Influence is a much more meaningful metric. Influence is the thing that causes action. These are our top picks from a digital point of view.

You can see the full TIME’s list here.

Logan and Jake Paul

Internet personalities Logan and Jake Paul

Easily the most controversial of YouTube stars, this fraternal duo have lost ad sponsors and been given a bad rap on the knuckles by YouTube for posting a disturbing video in the infamous Japanese “suicide forest” allegedly including a body. Never the less, both Paul and Jake sustain eternally loyal fans. Their accumulated net worth is around $24 million according to Forbes and with apparel lines and record deals on the table, they show no signs of slowing down.

Naomi Watanabe

Japanese actress, comedian, and fashion designer Naomi Watanabe
Japanese actress, comedian, and fashion designer Naomi Watanabe
Watanbe has over 8 million followers on Instagram, and is Japan’s most famous Instastar. Her comedic persona mixed with her over the top fashion sense and her image-positive rhetoric has established her in as a role model not only in Japan but also, globally. With fashion endorsement deals from the likes of Gap and others, as well as her own fashion line Punyus she is one to watch and learn from.

Sia Cooper (a.k.a. @DiaryOfAFitMommyOfficial)

Cooper is one of those Instagrammers who unknowingly hacked the Instagram Algo change in January this year. Her habit of consistently commenting on some of Instagram’s top accounts is the cause. When the algorithm change came into effect, her comments showed up as one of two “sticky” comments on accounts like Kim K and Chrissy Teigan. She told Vogue that she gained 80,000 new followers after the algorithm’s change. She is now one of the most recognised Instagram accounts on the platform.

Kayla Itsines

Personal Trainer Kayla Itsines
Personal Trainer Kayla Itsines

Easily the most influential fitness and health influencer, Kayla shook up the lives of thousands of people with her Bikini Body Guide ebook. Her app, Sweat, is the highest-grossing app in Apple’s fitness and health category, bringing in $77 million this year alone. No doubt one of the most effective marketing strategies Kayla used was activating user-generated content by asking her customers to post before and after posts of their transformations which they did and continue to do in multitudes. Just check out the hashtag #bbg for proof.

 

Lil Miquela

Lil Miquela
Lil Miquela

Basically, Virtual Influencers are a thing. But not just a thing, a huge thing. Lil Miquela is simply the most influential of a slurry of avatars. Her effortless style, vulnerable captions, and blatant self-awareness create an endearing personality who has caught the attention brands like Prada. We are fans.

For the full list of TIMEs most influencer people you can visit the original post here.

 

 

Share this article

ESTIMATE HOW MUCH YOU COULD BE EARNING

GET AN ESTIMATE

GET DETAILED REPORTS

VIEW DEMO REPORT