September influencer showcase

September 13, 2016 9:56 am Published by

youre not buying my opinion

In this month’s influencer showcase we feature two successful parenting bloggers. We also asked them to share some of their own blogging tips. Here’s what they said:


Lori Pace


Lori Pace, the creator of A Day in Motherhood, is  a US-based parenting blogger. In between juggling parenting and her career, Lori shares her joys of motherhood and some of its challenges and how she deals with them on her blog. Have a look at some of Lori’s blogging tips.

What’s the one tip you wish you had been given to you when you started blogging?

To only worry about what you are trying to achieve.

I started because it was cheaper than therapy. When I discovered  a year or so in that I could make an income from it, I stressed myself out comparing myself to other bloggers:

“My post is better than hers, why did she get the attention? Why didn’t I succeed instead of the person who seems to not care? Oh, she’s posting deals and freebies, I need to do that to grow, even though I don’t use them myself.”

I realised that the competition of blogging comes into play very quickly. But if you just focus on you and what your goals are, you can build an audience and reputation that stands the test of time.


Do you have an SEO tip you’d like to share with other bloggers?  

Honestly, I am terrible at SEO. For years, I would read an article and immediately apply the one tip they had and expect miracles. SEO is an ongoing process and takes time but is essential for any blog that wants to grow. I have a company that manages my SEO for me now and they have taught me a lot. If you can do that in the beginning, spend the money and do it just until you get a hang of it. But if you can’t, one of my best tips is to get a plugin, like Yoast, and at least complete the tasks it wants you to to do on every post to make your SEO more effective.


How often do you upload content? And how often should you be uploading content on your blog?

I post almost every day and sometimes, five to six times a day. It depends on my schedule and what I have to get done. I suggest at least once a day, maybe taking a Friday off, when blog traffic is generally low. A steady schedule is important when building a blog and reputation. You want readers and brands to see you as consistent and reliable.


What advice would you give up-and-coming bloggers to get noticed by brands?

The best advice I can give any blogger is to never miss a deadline, barring unforeseen circumstances, of course. If a review comes in and you promised the company feedback in a week, make sure it’s done in a week. If a client hires you for  a sponsored post, thank them, ask any questions up front as soon as you receive the instructions, and then make sure your post is on time. Companies talk, often using the same PR company, and bad news spreads like wildfire. Treat your blog like a brick and mortar business. Show up on time, keep it clean and well maintained, and meet your customers’ deadlines.


Jen Walshaw

mosmeditedJen is the writer of the award-winning blog The Mad House. If you love arts and craft, easy cooking or just need a new perspective on parenting, look no further. Here are some of Jen’s blogging tips.


What’s the one tip you wish you had been given when you started blogging?  

Use bigger pictures! Looking back I used tiny images on my blog and wish I had optimised them for the site using the largest to fit the page.


Do you have an SEO tip you’d like to share with other bloggers?

Not to worry about it too much initially. Bloggers tend to write SEO-optimised content quite naturally. In fact, when I started blogging I had no idea what SEO was. I think that it’s okay to admit that you’re unsure how to do something. Use paragraphs and headings and consider using an SEO optimisation plugin.

How often do you upload content? And how often should you be uploading content on your blog?  

Currently, I post four or five days out of seven, some weeks I post seven times and other weeks just three. I think that it’s okay to upload content only when you have something to say. All in all I have posted nearly 2 000 posts in over seven years. You need to make sure you market your content, as well as produce it, but I spend the same amount of time sharing that content.


What advice would you give up-and-coming bloggers to get noticed by brands?

Write great content that interests you. That way it’ll also appeal to readers. Brands love bloggers who engage with their readers and community. For me it was about producing creative content in my own way that got brands interested in working with me and my blog.


To stand a chance to be featured in our next influencer showcase. Tweet us your media kit. Here’s how you can create your own media kit.

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Webfluential A-Team Employee Spotlight – Marnus Venter

September 8, 2016 8:39 am Published by


Twitter – @MarcV676

We’re a technology company that has some talented individuals; each plays a huge role in bringing our tech, service, brand and vision to life. Our regular monthly feature aims to introduce you to some of the great people at Webfluential.

Today we’re featuring our master designer, who produces all the incredible imagery and graphics here at #TeamWebfluential. Meet Marnus!


Hi Marnus, tell us a little about yourself.

Hi, I like to think of myself as an ‘inspiration hunter’. A true believer that creativity sparks an experience, I try to experience as much as possible out of life. I do that simply by making sure I put the right foot out the front door and by not being scared of what waits for me on the other side.

What inspired you to work with #TeamWebfluential?

From a general point of view, what inspired me to become a designer was being surrounded by other creatives and seeing their different stories bloom. To use a Webfluential-related analogy, being influential on a level much bigger than yourself and seeing the reach it has on a global spectrum just shows you how creative ideas can change people’s way of thinking.

What’s the one thing you want to tick off your achievements list in the next five years?

I want to inspire the next generation with what I do, which in turn could hopefully see more creative influence being pumped back into the world.

If you could have dinner with any three people, who would they be and what would you order?

Three people… I would definitely have a great time getting to know Magnus Walker, Steve Jobs and perhaps Robin Sharma. Mixing it up with a visionary, a creative and not being scared to go with my gut around a glass of whiskey and a braai would be great.

Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible influencers and provides influencers with the tools to market their services and monetise their audience.

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Webfluential reaches 10,000 authenticated influencers in its marketplace

September 5, 2016 1:09 pm Published by

Webfluential reaches 10,000 authenticated influencers in its marketplace - Webfluential

10,000 hours to master a subject. 10,000 steps per day to maintain a healthy life. 10,000 influencers to illustrate credibility in the influencer marketing industry.

When we started Webfluential, we wanted to build a data driven business, built for influencers to help them market and monetize their passion for content. To have the best data on hand to inform the statistical models that run over every bit of content our influencers create, we needed to build the trust and credibility with them to sign up, link their channels, and allow us to set the wheels of brand and influencer engagement in motion.

Today we celebrate 10,000 authenticated influencers on Webfluential. 10,000 people that trust us as their partners to work with them in growing their commercial capabilities by working effectively and transparently with brands to engage with audiences across the world. A big thank you must go out to the four principal drivers of our business – our staff, our influencers, our clients and our shareholders, without you, we’d never have grown the innovative and exciting business we have over the past three years.

We can certainly commit to our network of influencers, who now reach a combined audience of 380 million people globally, that we’ll continue to offer you the products, education and support required to establish your talent for content creation into an exciting new business.

Thank you for the road you’ve all walked with us. We look forward to the coming chapters with you!

Murray Legg is an active digital entrepreneur and holds a Ph.D in engineering. He is the strategy lead for Webfluential.

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