1 000 Marketers accessing 2 683 Influencers, reaching 185 countries across the world. An update on the Webfluential platform.

June 7, 2015 10:15 am Published by

We haven’t given you a behind the scenes update on Webfluential in a while. Since we launched to trade in March 2014 we’ve been working hard to build a platform that services marketers in major cities like New York, London, Lagos, Johannesburg, Cape Town, Sydney, and Nairobi.

We’re excited to announce that we officially have 1 000 marketers using our Influencer Marketing platform, giving them access to a combined audience bigger than most of the international news sites you read every day.

We’ve also introduced new metrics to our business to ensure our clients get the most value from their Influencer Marketing campaigns. The addition of paid media, retargeting and even detailed reports (you can view a case study here) have really helped take this business run by enthusiastic South Africans into global markets.

We’re building a platform we believe in, growing an incredible team, and together we’re changing an industry. A BIG thank you to the clients who believed in us, without you none of this would be possible.

These are our most recent stats…

Webfluential Audience Size




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Influence for sale? A summary of the #27Dinner debate

May 28, 2015 6:37 am Published by

The monthly #27Dinner was held in Johannesburg last night, which held a discussion on the topic of influencer marketing, specifically, whether influence can be bought. As a player in the industry evangelising the effective use of influencer marketing as a dissemination tactic for great content, we were asked to be part of the panel. Kirsty Sharman, our South African franchise CEO, weighed in on the conversation.

A big thank you to Cerebra for hosting a super event and including us in the conversation.

Below are some of the highlights.


Your thoughts? The industry, being new, is hotly discussed, so we’d appreciate your thoughts.

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Webfluential is the proud partner to the annual African Blogger Awards

February 12, 2015 7:42 am Published by

ABA 2015

For the second year in a row, Webfluential is excited to announce its partnership with the African Blogger Awards. Our platform is the official independent judging tool, used to determine the most influential blogger, Twitter account, Facebook page, YouTube channel, or Instagram account. Our unique algorithm ascertains the winners based on reach, resonance, and relevance. This allows for objective judging that is not tainted by human error or personal opinion.

A breakdown of the contributing factors below:

  • Reach measures the size of an influencer’s audience (following) per social media network.
  • Resonance is a measure of how widely the content that influencers share reaches outside of their own community.
  • Relevance is a measure of the response from the influencer’s community in the form of likes, comments, retweets.

Entries to the 2015 African Blogger Awards are now open to bloggers, Instagrammers, Tweeters, Facebookers and YouTubers across Africa. Categories include Advice, Fashion and Beauty, Events and Nightlife, Education, Sports, Political, Technology and Gadgets, Youth Culture and many others.

Entries close on 9 April 2015 at midnight GMT+2. Results will be announced on in May 2015 via the competition’s Twitter profile, @African_Blogger. You can also follow the #ABA2015 hashtag.


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