May 21, 2018 1:45 pm
As influencer marketing continues to become a staple part of any brand’s digital media mix, we’re proud to welcome two new businesses to our Partner network in South Africa and Slovenia.
Nfinity Media in South Africa has acquired the rights to the Webfluential license in South Africa. The company will run the Webfluential business in the country and use its expertise to build the brand further. Nfinity will not just offer influencer marketing strategies and campaigns to the market, but also support growth in the influencer community, drive industry awareness and overall education about this emergent media channel. There remain a number of existing Partner agencies in South Africa that will continue to evangelise influencer marketing for their brands.
“Influencer marketing is on the rise, with more brands realising that recommendations from people are becoming more powerful than direct advertising,” says Ken Varejes, founder and CEO of Nfinity Media.
Webfluential is launching in Slovenia by the able team of AVI SPLET d.o.o. Tjaša Bogeljić, head of communications, says “V Sloveniji se veliko podjetij in agencij poslužuje influencer marketinga na napačen način – za doseg svojih ciljnih skupin izbirajo influencerje predvsem na podlagi števila sledilcev in nimajo vpogleda v tiste elemente, ki so za postavitev uspešne strategije ključnega pomena. Podjetja manualno upravljajo oglaševalske aktivnosti z influencerji kar terja veliko časa pa tudi denarja. Zato smo se odločili našemu tržišču ponuditi Webfluential, orodje, ki omogoča podjetjem izvajanje kampanj z influencerji na hiter, enostaven in predvsem učinkovit način ter jim nudi natančen vpogled v povračilo njihove naložbe.”
“In Slovenia, many marketers choose influencers primarily on the basis of the number of their followers and do not have the insights into the key elements for setting up a successful strategy to reach the right target groups. Marketers manually manage campaigns and that cost them a lot of time and money as well. That’s why we decided to offer Webfluential in our market, a platform that enables companies to manage campaigns with influencers in a quick, easy and above all efficient way that ensures much better returns.”
Webfluential is a software platform that offers brands a self-serve product for smaller campaigns and an enterprise product typically run by agencies. Accredited agencies offer highly effective campaign strategy, influencer selection, execution and reporting to their brands.
Webfluential currently has 35 Partners operating on six continents. Many global clients also utilise Webfluential to run their influencer marketing programmes. As part of an aggressive global roll-out strategy, the company is offering a select number of licenses in countries of Europe, Australia, Latin America and the US. A single franchise license for select countries is also available.
Interested parties can contact our partner team on firstname.lastname@example.org or find out more on the website.
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October 9, 2015 12:15 pm
This blog post was originally written by Ruan Fourie.
As dreams go, getting paid to travel the world is up there with winning the lottery. It’s a nice daydream for a cold Monday morning, but it’s not something many of us would seriously consider. So what about those that do? Are they brave or merely foolhardy? Does the dream live up to expectations, or do they spend their whole adventure working hard and worrying about money? When it comes to ditching the rat race and traveling for a living, there are as many right answers as wrong. We take a look at three very different approaches and the travel bloggers who made them work.
Nomadic Matt: Matthew Kepnes’ story
A two-week tour of Costa Rica was Matt’s first real experience of traveling, and it was one he was keen to repeat. Tied to the standard 9-5 job, he had two weeks a year to travel the world, and he set about making good use of them. That is, until a trip to Thailand in 2005 opened his eyes and he realized he didn’t need to be rich or tied to a job to travel the world full-time.
By 2006, he had completed his MBA, quit his job and was on the road again. Initially planning to be away for twelve months, Matt didn’t return to the states for a year and a half. Once he did, he quickly realized he couldn’t simply slot back into everyday life. He’d caught the travel bug and, three months after he arrived home from his first adventure, he was off again.
He’s documented his journey on his hugely successful blog, Nomadic Matt. Designed to inspire others to follow his example and travel the world on a budget, the site is one of the reasons why he can fund his lifestyle. A self-confessed workaholic, Matt put everything into building up the ‘Nomadic Matt’ brand, successfully turning his blog into a profitable business. His site is full of invaluable resources for fellow travelers, inspirational stories, posts about his travels and hints and tips on how to get the most from a similar experience. But it’s not his only source of income.
Recognizing the insight his experiences provided, Matt diversified. He produced budget city guides and books on traveling, travel blogging, teaching English – any experience he had, he wrote about.
Matt’s guides, books and blog all cross-promote each other and have helped this intrepid explorer to build an internationally recognizable brand. His site attracts over 800,000 visitors a month and has been featured on high authority news sites including CNN and The Huffington Post. His books have been phenomenally successful, ‘How to travel the world on $50 a day’ even made it onto the New York Times bestseller list. It’s an incredible achievement, and one that would not have been possible without courage, innovative thinking and dedication to the blog that started it all.
How Far From Home: Chanel and Stevo’s story
Inspired by a Jim Carey movie of the early noughties, Chanel firmly believes in the ‘Yes man’ theory – saying yes to any experience that comes her way. It’s a philosophy that led her to the blind date where she met partner Stevo, and it’s the reason why this creative couple are now six months into a year-long adventure around the world.
Having heard Stefan Sagmeister discuss his theory on creative sabbaticals at the 2014 Design Indaba, Chanel and Stevo knew they needed a break. They decided to say ‘yes’ to adventure and set about planning the trip of a lifetime. Both were award-winning creative professionals, and both sold nearly everything they owned to embark on this challenge, an experience they are currently documenting on their blog How Far From Home.
An experiment to see how far they can travel, both figuratively outside of their comfort zone and literally away from their native South Africa, these two have built up quite a following in a very short space of time. Their creative approach to life and the demands of living on the road is evident from their blog. Full of traveling challenges from their online community and an ever decreasing Wanderlist, their site documents their journey and provides more and more opportunities to say yes.
Unlike Nomadic Matt, with his helpful tips and travel guides, How Far From Home is less of a travel resource and more of a showcase for the creative efforts of its authors. This is a creative trip for them, and it’s as much about discovering new muses as it is exploring the world. Both have social media accounts full of artistic photos, videos, and illustrations. Stevo’s ‘Ghost Dogs’ series is captivating, and their ‘Deforestation faces’ series is truly thought provoking.
Their dedication to their traveling lifestyle and the work it inspires is impressive. Their photography and their story has been featured in international publications and has helped to garner them sponsorship from fitness app UP. They might have built a dedicated following far quicker than other travel bloggers, but even two advertising professionals can’t create a money spinning blog overnight.
Funding their trip with savings, they’re making the most of their experience and budget with sites such as Work Away. Meeting new people and helping out in the local communities, Chanel and Stevo are enjoying a truly authentic traveling experience. And they’re relying on their blog and the online community they’ve built to ensure they don’t miss out on a single challenge.
Expert Vagabond: Matthew Karsten’s story
Working two jobs in Miami and struggling to make ends meet, Matthew Karsten was inspired by his friends, both traveling on a budget, to contemplate a new way of life. He spent a year living cheaply at home to get some savings behind him, but he knew this wouldn’t be enough. So he started burning the midnight oil, working late, early and throughout the weekends trying to establish an online revenue stream, a steady income that he could rely on while he was away.
Like Nomadic Matt, Matthew published ebooks. He built a small, online business selling three how-to guides on various topics in the nightclub industry and had established a reliable income by the time he left. But his success was short-lived. His ebook business didn’t have the longevity he had expected, and he needed to find other sources of income fast. So he turned to his blog, expertvagabond.com.
With his traveling dreams reliant completely on his site, Matthew set about leveraging every available income stream. Unlike Chanel and Stevo, who’s blog is a way to document their experience, Matthew’s has always been run as a business. He sells advertising space, enters brand partnerships and uses affiliate links to make the most of his blog. He even sells his travel photography from a satellite site, using it to cross promote expertvagabond.com.
And he didn’t stop there. Having watched his initial plans fall apart with his ebook business, Matthew understands better than most the importance of diversification. He successfully developed and monetized his blog, and then used it as a jumping board, seeking freelance writing projects with other sites and publications off the back of it.
One of the most commercially minded travel bloggers out there, Matthew’s determined approach has helped him cultivate a name for himself in the travel industry. This, in turn, has led to more opportunities and means that he is one of the few travel bloggers with an agent and an established career in destination marketing. The Holy Grail for travel bloggers, destination marketing means that Matthew gets paid to visit countries all around the world. His fee includes flights, accommodation and excursions, and costs him nothing more than the time it takes to document his stay through his blog, photography and social media accounts.
Building his blog into a business didn’t happen overnight, and it took Matthew two years to monetize it. Four years later, and it’s his main source of income, although he’s the first to admit that it’s far from reliable. What it does allow him to do, however, is live life on his own terms. This is something all of our featured travel bloggers have in common, despite the fact that each of their blogs fulfills a different purpose. For Chanel and Stevo, it’s chronicling one of the most exciting experiences of their lives and showcasing the work it inspires. For Nomadic Matt, it’s an integral part of a lucrative brand. For Matthew Karsten, it’s the business that facilitates his lifestyle.
These four bloggers have succeeded in realizing a dream many wouldn’t have had the courage to attempt.They have each built a very different online business that plays to their strengths and fits easily into their lives. Whether they’ve been blogging for years like Matt or months like Chanel and Stevo, with 1000+ Twitter followers, each of these influencers can capitalize on their success.
How Webfluential helps travel bloggers fund their travels
By signing up to a respected Influencer Marketing platform, travel bloggers can effortlessly align themselves with brands that share the same vision. Like Matthew’s destination marketing (but a lot less labour intensive), they can effortlessly generate extra revenue from the social media accounts they have already invested so much time developing. All it takes is a few minutes to set up a profile. With platforms like Webfluential widely respected by international brands, bloggers simply have to accept or decline the freelance job offers that suit them. Whatever their business model, Influencer Marketing means that each travel blogger can boost their income without changing their daily routine — which is the secret to blogging your way around the world.
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August 19, 2015 1:51 pm
Whether you’re a blogger or a brand, you’ve grown and refined your tone and approach to creating and sharing content with your audience over a period of time. The topics you discuss, the articles you share and the amount you engage with people is not only an expression of yourself or your brand, but rewarding on a social, personal and economic front.
We recently wrote about the six steps to building a successful influencer marketing plan, outlining best practice to engage with influencers and achieve meaningful results with your influencer marketing campaigns. But what about the best approach to captivating your audience through the content you create and go on to maximize the shareability of your it?
In 2006, while still at the Huffington Post, Jonah Peretti started BuzzFeed with a small amount of seed funding. It’s gone on to become an internet content hub of huge significance. Peretti has experience in creating content that gets huge traction online. Remember 40 Things That Will Make You Feel Old (3.2 million views), and the 45 Most Powerful Images of 2011 (10.1 million)?
We looked into the online forums and business analyses of the BuzzFeed model and have created a list of tips to putting together great branded content.
Emotionally engaging content does best
The reason kittens and memes tend to be shared so much is their innate emotional connection. By exploring the emotional connection of your content with your audience, you’ll have a good shot at it getting traction. Think about a fitness brand doing a piece on the 15 best workout songs, for example.
Target the “Bored at Work Network”
“Bigger than the BBC, CNN or any traditional media network is the “BWN” and is made up of millions of bored office workers blog, Tweet, Facebook and IM all day.” In the new world of networked media, where links passed via social networks can send millions of pageviews to a site in a matter of minutes, Peretti says the bored-at-work network effectively “decides what content is popular today.”
Employ the mullet strategy
Business in the front, party in the back. YouTube, CNN, BuzzFeed and Huffington Post all have an incredible slick front page that’s visual and able to draw people into their content. Behind the front page, users can argue, comment and fight things out in the comments section. Remember, you wrote emotional content to start with, so give your audience an easy way to discuss it.
If your readers are on your website, make it shareable
Every BuzzFeed article has several icons at the top and bottom of its articles, for sharing on StumbleUpon, Google Plus, and Twitter, among others. Users can also pass judgment on a story using BuzzFeed’s proprietary yellow reaction button system, which include “LOL,” “omg,” “wtf,” “fail,” and “ew.”
Seed the content in fertile land
“Big seed marketing” hinges on the basis that content going viral needs to be different to how a disease goes viral. A virus epidemic starts with a single patient, “patient zero” and has a break out from there. But what if there were many patient zeros, based in different networks, giving your content an opportunity to go on to a wider audience?
Assume people aren’t reading your content on your website
“What if you assume people’s home page isn’t your site but Facebook or Twitter or StumbleUpon, or one of these social sites?” Repurpose your content and share it on your social channels to reach a wider audience.
Sign up as a marketer if you would like to find out more or start using our platform to run successful Influencer Marketing campaigns.
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