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How to take your YouTube channel to the next creative level

November 8, 2016 1:18 pm Published by

At Webfluential we constantly help our influencers improve their platforms and up the ante on the content they’re publishing. We’re also always on the lookout for the best apps, products and services that can take them from internet influencer to going viral.

With that in mind, we popped into the YouTube Space at 6 Pancras Road (a short walk from King’s Cross Station in London) to see what the new studio building offered creators producing content on Google’s video-sharing network.

There are nine YouTube spaces worldwide. Locations tend to be focused on areas where there are a large number of YouTubers who can then easily access the facilities. Apart from the London location there are also studios in New York, Los Angeles, Paris, Berlin, Tokyo, Mumbai and São Paulo. The London space isn’t new but recently moved to Pancras Road, making it the second-largest creator studio.

The YouTube Space is freely available to creators who have more than 10 000 subscriptions. For those still pushing to reach that number there are discussion sessions to share information around improving their channels. If you have more than 1 000 subs you can sign up on the website to attend these sessions.

On entering the space we were greeted by a giant screen showcasing some of the best YouTube talent in the UK. There’s an area where the discussion sessions are conducted, as well as a collection of booths designed to look like train seating. With prior booking, you can vlog in these spaces. In the common area you can also enjoy the Space Café where the resident barista makes the most fantastic lattes!

Top tip: Utilise this common area as a space to conduct informal meetings or catch up on emails.

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The set-up

The new London space is 20 000 square feet and has three soundproof studios that can be booked to film in. When we visited, two of them had been set up for filming; one had a custom-built set for Fantastic Beasts and Where to Find Them (yes, THAT Harry Potter movie). Eddie Redmayne had collaborated there with various creators on promotional material that should roll out on YouTube in the coming months.

The second set was a temporary design that’s done for holidays or special occasions. So every Halloween or Christmas, professional set designers are brought in to create a set for creators to use. We were lucky enough to be able to film on the Halloween set.

The largest studio has a Dolby Atmos 4K resolution screening option allowing creators to shoot in ultra-high-definition.

 

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Utilising the tech and the support

The YouTube Space is more than just studio space. It also has a host of technology to help take your content to the next level. There are cameras able to live-stream direct to YouTube in 4K resolution, as well as 360-degree cameras, rigs, VR technology and two audio booths. (Webfluential’s roots are South African and it was great to see a fellow South African working in the audio department at the space!)

While there are numerous editing suites and select audio consoles available, you can also access some of the greatest minds in the business. Whether you need to improve lighting or audio, more than 20 employees with experience in their chosen fields are at hand to assist you with creating incredible pieces of content. They guide you without interfering and this ensures quality creations that are still in your distinct voice.

 

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Supporting fellow creators

The key takeaway from our tour of the space is that growing a YouTube channel takes time and needs the support of fellow creators. And they don’t necessarily have to be other YouTubers; they could be the sound specialist or the lighting technician. Everyone in the space is keen to assist other creators to up their game. Even the walls promote creators — UK YouTubers are invited to submit their channel promotion posters and four are selected for the channel wall. A creator only needs 1 000 subscriptions (or more) to submit and it’s a great way to get their channel to a new audience.

Next to the space is a YouTube Creators Store that stocks branded products from some of YouTube’s biggest stars. The concept is to help build the profiles of these creators by sharing their merchandise. They have some great items so it’s definitely worth going there to shop.

Remember that one great piece of creative is all it takes to grab attention for your YouTube channel. So whether you’re attending a workshop or utilising the facilities, using one of the YouTube spaces is a must for budding YouTubers.

 

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Also be sure to sign into your Webfluential account regularly to monitor your channel analytics, as well as any other social media promotion you do. Our influencer dashboard gives you all your insights in one place, allowing you to monitor the development of your channel and the conversion of viewers from other social platforms.

Click here to login to your dashboard now.

 

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Webfluential A-Team Employee Spotlight – Marnus Venter

September 8, 2016 8:39 am Published by

marnus-venter_webfluential

Twitter – @MarcV676

We’re a technology company that has some talented individuals; each plays a huge role in bringing our tech, service, brand and vision to life. Our regular monthly feature aims to introduce you to some of the great people at Webfluential.

Today we’re featuring our master designer, who produces all the incredible imagery and graphics here at #TeamWebfluential. Meet Marnus!

 

Hi Marnus, tell us a little about yourself.

Hi, I like to think of myself as an ‘inspiration hunter’. A true believer that creativity sparks an experience, I try to experience as much as possible out of life. I do that simply by making sure I put the right foot out the front door and by not being scared of what waits for me on the other side.

What inspired you to work with #TeamWebfluential?

From a general point of view, what inspired me to become a designer was being surrounded by other creatives and seeing their different stories bloom. To use a Webfluential-related analogy, being influential on a level much bigger than yourself and seeing the reach it has on a global spectrum just shows you how creative ideas can change people’s way of thinking.

What’s the one thing you want to tick off your achievements list in the next five years?

I want to inspire the next generation with what I do, which in turn could hopefully see more creative influence being pumped back into the world.

If you could have dinner with any three people, who would they be and what would you order?

Three people… I would definitely have a great time getting to know Magnus Walker, Steve Jobs and perhaps Robin Sharma. Mixing it up with a visionary, a creative and not being scared to go with my gut around a glass of whiskey and a braai would be great.

Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible influencers and provides influencers with the tools to market their services and monetise their audience.

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Webfluential reaches 10,000 authenticated influencers in its marketplace

September 5, 2016 1:09 pm Published by

Webfluential reaches 10,000 authenticated influencers in its marketplace - Webfluential

10,000 hours to master a subject. 10,000 steps per day to maintain a healthy life. 10,000 influencers to illustrate credibility in the influencer marketing industry.

When we started Webfluential, we wanted to build a data driven business, built for influencers to help them market and monetize their passion for content. To have the best data on hand to inform the statistical models that run over every bit of content our influencers create, we needed to build the trust and credibility with them to sign up, link their channels, and allow us to set the wheels of brand and influencer engagement in motion.

Today we celebrate 10,000 authenticated influencers on Webfluential. 10,000 people that trust us as their partners to work with them in growing their commercial capabilities by working effectively and transparently with brands to engage with audiences across the world. A big thank you must go out to the four principal drivers of our business – our staff, our influencers, our clients and our shareholders, without you, we’d never have grown the innovative and exciting business we have over the past three years.

We can certainly commit to our network of influencers, who now reach a combined audience of 380 million people globally, that we’ll continue to offer you the products, education and support required to establish your talent for content creation into an exciting new business.

Thank you for the road you’ve all walked with us. We look forward to the coming chapters with you!

Murray Legg is an active digital entrepreneur and holds a Ph.D in engineering. He is the strategy lead for Webfluential.

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