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The South African Influencer Marketing Landscape

May 8, 2017 1:37 pm Published by

Webfluential put together an infographic illustrating the usage of the influencer marketing platform in South Africa, and the global shift towards rich media social platforms driven by consumer demand. The infographic details how marketers can use Webfluential’s platform to search for and connect with the right influencers for brands.

 

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Webfluential Pricing and Fees – 2017

January 1, 2017 11:02 am Published by

pricing update

Why is it changing?

Until now, Webfluential has subsidized all the costs related to serving our creator community. These costs include the cost of acquiring and servicing our network of over 5,000 marketers, sourcing you campaign work, giving you a great platform at no cost, and helping you connect with the right opportunities, and educating you on being a better creator.

From January, Webfluential will introduce a charge of 12.5% service fee for creators on work that they receive from Partner campaigns and job requests from marketers. This is in line with  universally accepted fee structures for P2P and B2C online marketplaces and will allow us to continue serving creators with the best technology without membership fees. In effect, we are giving you access to all of the technology free-of-charge until you make any money through offers that come to you, that you otherwise wouldn’t have received.

For work that you proactively seek out, through the Proposals module, will have no service charge for creators as the time and effort to create a proposal and find a marketer largely remains with the creator.

What is changing?

These updates apply to all creators within the Webfluential community. The updates are described in the table below:

Job Type20162017
Campaign Job
Campaign booked through a Webfluential Partner
No service fees for creators12.5% service fee
Direct Job
Campaign booked through Job Board or Collaboration (Booking Form)
No service fees for creators12.5% service fee
Proposal
Campaign booked through a Proposal created by creator
No service fees for creatorsNo service fees for creators

How does this affect me?

The service fee will be taken from your rate-card rate for the relevant campaign or direct job. We have provided a simple example below to explain the affect on your earnings:

Before Fee UpdateAfter Fee Update
You have set your price as $100 to post content

Creators earns $100
The marketer pays $100 for your content to be posted.
$12.50 service fee charged by Webfluential
Creator earns $87.50

As a creator you have the final say on your pricing per channel and are free to adjust however and whenever. Feel free to adjust your pricing in line with the market rates, and account for this change relative to how you wish to charge for your work.

Should you have any further questions in regards to this service fee, feel free to contact us at influencers@webfluential.com

Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible influencers and provides influencers with the tools to market their services and monetise their audience.

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The State of Influence on Social Media by Iconosquare

December 2, 2016 12:23 pm Published by

iconosquare

Leading Instagram analytics & management platform, IconoSquare,  recently shared a video highlighting the state of influence on social media. The data featured in the video references the recent #LifeOfAnInfluencer series on Social Media Today which provided YouTubers, Instagrammers, and Twitter influencers with infographics covering everything from pricing guidelines, cheat sheets, and the platforms they are using.

Check out the Iconosquare video below and let us know your thoughts:

 

 

 

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