Categories for Informative

New shortlist notifications system for influencers

July 17, 2015 11:35 am Published by

This blog post was originally written by Ruan Fourie.

We are always looking for innovative ways to ensure you get opportunities for new work. Our team has created some great additions to how we share potential job offers and keep you up-to-date. Sit back, relax and let us do the work with marketers on your behalf.

We include our qualifying influencers on shortlists for briefs that we share with marketers daily. Now you will know when we do this.

We’ve launched a toolway to show you you’ve been shortlisted (hooray).

850 Facebook

 

E-Mail notifications keeping you up-to-date

Earlier this week we launched our Influencer notification E-mail system. Now you will receive an E-mail notifying you every time we have included you on a shortlist that we have sent to to a marketer.

Such a simple solution, to address a few communication gaps.

These E-mails are not job offers. It’s just a way we can keep the communication with our influencers open. Now you can see that we are showing your Influencer Profile to marketers and we are constantly trying to find you jobs.

The marketers and the brands will then review the influencers we have included in our suggested shortlist, and pick the best influencers to work with. Once the marketer has signed off on the influencers they want to work with, we will send the job offer to the selected influencers.

It’s also because we have influencers’ best interests at heart

The notifications also serve as a way for you to protect your own interests. Now that you know you have been included on a shortlist that’s been sent to a marketer, you will be aware that the brand will be looking at your profile. If the same brand approaches you to do the job at a lower price (or for freebies) than the price you have set on your Webfluential profile, you will be able to make the informed decision.

We like helping Webfluential influencers be informed.

The better informed our influencers are, the more likely they will get paid the price they have chosen to charge for their work. Because nobody should work for less than they are worth.

The fee that we charge on campaigns is to cover the work involved with pitching our influencers to brands. The fee is also because we take the payment risk, we fill out vendor documents, we manage VAT and other taxes and we also follow up on payments. What’s in your best interest is also in our best interest.

It’s a slap in the face if a brand goes directly to you after we have done so much work to get you the job.

That way you know that we are actively trying to get you jobs by showing you to marketers, and you can make sure that you get paid the price that you have decided to work for.

In some cases we might offer you a job at a price lower than the prices you have set as brands often request volume discounts. Then it is down to you to decide if you are willing to accept the job at the price offered. We want you to be in control of the jobs you accept.

Keeping the communication open

We built this system because we have your best interest as a Webfluential Influencer at heart. To show you we are working for you, and keep you informed as much as we can. We also realize that some influencers might not want to receive these notifications and we are working on a way for you to turn them off.

Remember to check out our post on why you might not be getting Webfluential jobs, to help iron out the small issues that might be keeping jobs out of your inbox.

What do you think?

We love hearing from our Influencers. Please leave any comments or questions below. Or you can tweet us at @webfluenti_al, or find us on Facebook.

Share this article

Influence for sale? A summary of the #27Dinner debate

May 28, 2015 6:37 am Published by

The monthly #27Dinner was held in Johannesburg last night, which held a discussion on the topic of influencer marketing, specifically, whether influence can be bought. As a player in the industry evangelising the effective use of influencer marketing as a dissemination tactic for great content, we were asked to be part of the panel. Kirsty Sharman, our South African franchise CEO, weighed in on the conversation.

A big thank you to Cerebra for hosting a super event and including us in the conversation.

Below are some of the highlights.

 

Your thoughts? The industry, being new, is hotly discussed, so we’d appreciate your thoughts.

Murray Legg is an active digital entrepreneur and holds a Ph.D in engineering. He is the strategy lead for Webfluential.

Share this article

Webfluential is the proud partner to the annual African Blogger Awards

February 12, 2015 7:42 am Published by

ABA 2015

For the second year in a row, Webfluential is excited to announce its partnership with the African Blogger Awards. Our platform is the official independent judging tool, used to determine the most influential blogger, Twitter account, Facebook page, YouTube channel, or Instagram account. Our unique algorithm ascertains the winners based on reach, resonance, and relevance. This allows for objective judging that is not tainted by human error or personal opinion.

A breakdown of the contributing factors below:

  • Reach measures the size of an influencer’s audience (following) per social media network.
  • Resonance is a measure of how widely the content that influencers share reaches outside of their own community.
  • Relevance is a measure of the response from the influencer’s community in the form of likes, comments, retweets.

Entries to the 2015 African Blogger Awards are now open to bloggers, Instagrammers, Tweeters, Facebookers and YouTubers across Africa. Categories include Advice, Fashion and Beauty, Events and Nightlife, Education, Sports, Political, Technology and Gadgets, Youth Culture and many others.

Entries close on 9 April 2015 at midnight GMT+2. Results will be announced on in May 2015 via the competition’s Twitter profile, @African_Blogger. You can also follow the #ABA2015 hashtag.

 

Share this article

ESTIMATE HOW MUCH YOU COULD BE EARNING

GET AN ESTIMATE

GET DETAILED REPORTS

VIEW DEMO REPORT