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New Webfluential features to kick start your marketing efforts in 2017

January 10, 2017 3:18 pm Published by

With sites like Forbes, SocialMediaToday and Adweek listing Influencer Marketing as one of the hottest trends to watch in 2017, we thought it was time to give our registered marketers more features and flexibility – empowering your brands to make an impact through influencers in 2017.

Most marketers understand Webfluential to be an influencer marketing agency – but what most marketers don’t know is that all the tools and technology required to find influencers are available to use as self-serve.  In addition, we have recently introduced regional agency partnerships – to support marketers with the running of larger scale campaigns. Our accredited partners can be found here.

If you’re already registered as a marketer – I’d like to encourage you to log into your Webfluential account and have a look around. If you aren’t, you can register here to try out the platform for free. You’ll be able to see first hand just how easy it is to find and connect with the right influencers, you’ll also be able to see all the new benefits you have access to once you upgrade your account. If you’re not quite ready to upgrade, you’ll still have access to our partners to help you run great campaigns. 

This is a sneak peek under the hood of the new Webfluential self-serve platform:

Connecting with influencers has never been so simple

 

Get influencers to pitch creative ideas to you

Build relationships with influencers in your Networks (please note that managed Networks are only available through partners) 

Chat directly to influencers about briefs and pricing

Think of how Hootsuite helps you run your social campaigns, and how Adwords helps you run your search ads.  In the same way, Webfluential and Webfluential accredited partners can help you run your Influencer Marketing campaigns. The above images show the tools that can help you overcome the challenges you expect walking into your first influencer marketing campaign.

The new features below will help you with the challenges you only discover once you get going…

Guidance on pricing: helping you understand how much to pay

Ensuring your campaign is a success and that each influencer delivers

Creating basic reports for all your campaigns

PLEASE NOTE: The trial period on your marketer account will only last a few days so login to upgrade if you are looking to utilize the self-serve platform. Alternatively, you can get in touch with one of our partners via our partner directory found here.

Webfluential accredited partners offer a wider support network to brands and agencies looking to run large scale influencer campaigns. If you don’t have the time, experience or resources to run your own brand campaigns then you’ll have access to regional partners to help you do so. Webfluential currently has Partner agencies in South Africa, UAE, United Kingdom and South America.

Our partners have years of experience working with content, media, and Influencers, across multiple verticals. They also run a premium Webfluential technology stack, which means they have access to deeper influencer analytics, the ability to manage influencer networks on your behalf, paid media integration and most importantly – fully integrated reporting on campaignsThe images below are just some of the examples of what our partners can offer.

Costings for large scale campaigns, including management 

Campaign Management tools, with paid media integration 

Creating integrated reports for campaigns

Track only reports for brands and clients to find the most relevant influencers in real time 

PLEASE NOTE: Managed Networks are exclusive to Clockwork Media in South Africa, so if you already have a network of influencers and you’d like to manage them more effectively please get in touch with Clockwork Media through your ‘Partners’ tab.

That’s it from us, if you’re looking to understand a bit more around how influencer marketing can work in your brands vertical you can see some examples of influencer campaigns here. If you’re ready to get going, and kick start your 2017 with an Influencer campaign, then head over to our marketers area to get going. Good luck!

 

Kirsty Sharman

Head Of Global Operations

https://webfluential.com/marketers

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Webfluential launches the first-ever quoting engine for influencers

September 26, 2016 3:57 pm Published by

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With over 4 billion YouTube videos being viewed daily, 65.4 million blog posts being uploaded monthly and social celebrities earning upwards of a million dollars a year, being an influencer has become a career.

Today we launch the first-ever quoting engine for influencers. Now you can build your own quotes, create media kits, get pricing guidance and book your own campaigns — all with a payment guarantee.

Webfluential is empowering influencers. Turn your passion for creating content into a bona fide business! Three years ago, Webfluential started building the technology to help influencers take their success to the next level. Now a community of over 10 000 accredited influencers log in every day to access their media kit builders, insights, pricing guides, and pitch creative ideas to your favourite brands.

Our latest upgrade — a quoting engine for influencers, and a world-first — is just another way we want to ensure you remain the cutting-edge of your business. With this new feature, you can generate your own quotes to send to brands and marketers interested in working with you. Now it’s possible to manage all your enquiries, quotes and campaigns from one place — your Webfluential influencer dashboard.

 

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If the quote you sent through Webfluential is accepted, it means you’re guaranteed payment, plus you can use the Chat function to refine the brief with your client and use our basic reporting to prove the value your influence adds to their campaign.

This is what some of our power users have to say about Webfluential technology:

 

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How to use the new Webfluential quote builder

Log into your influencer account (or sign up) and follow the instructions below the image:

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  1. Log in to your Webfluential account
  2. Click on the ‘My quotes’ tab on the left-hand side of your dashboard
  3. Create your custom URL that you will be sending to marketers
  4. Write your proposal
  5. Add your channels
  6. Offer a discount (if you’d like to include a trade exchange)
  7. Hit ‘Send quote’

Be a part of our world-first technology and add even more credibility to your influencer business.

 

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Webfluential now allows you to add Snapchat and LinkedIn to your influencer profile

September 19, 2016 1:21 pm Published by

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At Webfluential we aim to keep up to date with industry trends that could contribute to further developing the influencer marketing industry. With Snapchat and LinkedIn becoming increasingly popular channels, we are now making it possible for you to add Snapchat and LinkedIn to your Webfluential profile.

 

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Adding Snapchat 

With 100 million daily users, according to stats on expandedramblings.com, it’s hard to ignore how quickly Snapchat has become one of the most popular social platforms.

Recent data on this website has revealed that 60% of Snapchat users post content daily and a staggering 9 000 snaps are sent out every second!

Snapchat has become  an extremely popular channel for influencers to connect and engage with their audiences while adding value to influencer marketing campaigns, which is why we’ve now made it possible to add this valuable channel to your influencer profile.

 

 

 

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Adding LinkedIn

Currently LinkedIn has a total of 450 million users, according to stats on expandedramblings.com, and while this may not be as many users as Snapchat, LinkedIn is still considered as one of the more popular social networks for business.

Recent data on this website has revealed that LinkedIn has a geographical reach of 200 countries and territories having said this, many marketers and influencers are using LinkedIn as a means to build valuable relationships.

With many Webfluential clients already requesting Snapchat and LinkedIn campaigns, we strongly suggest you take advantage of this latest update.

 

 

 

How do I add Snapchat/ LinkedIn to my Webfluential profile?

Simply follow these steps:

  1. Click on ‘My Profiles’
  2. Click ‘Add Snapchat’
  3. Then fill in the required fields
  4. Don’t forget to add your pricing

 

Please note, Snapchat and LinkedIn will not yet affect the audience size displayed on your media kit. It is, however, another way you could earn revenue through the platform.

If you have any questions please feel free to email influencers@webfluential.com

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