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About Webfluential

Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible influencers and provides influencers with the tools to market their services and monetise their audience.

Our journey to 225 million

March 30, 2016 11:54 am Published by

This month we hit a milestone. Our total audience size has just crossed the 225 million mark! Two years, more working hours than we can count, 175 000 lines of code, 30+ staff and offices on three continents - that’s what it takes to build a platform with a total audience size of more than 225 million people. Our brand has been mentioned by some of our favourite media across the globe: Social Media Today, Metro.co.uk, Business2Community, VentureBurn, SmartInsights, Disrupt Africa, The Next Web, UK Bloggers, Unilad, DailyDot, DailyMail, The Evening Standard, and more. Today Webfluential has more than 7,300 influencers, 2,800 marketers and a reach across 185 different countries. We cover five leading social media channels, have created more than 7,200 pieces of brand-rich content through our network of influencers, and our audience has just recently crossed the 225 million mark. That’s still a figure we’re still working on getting our heads around! “For any marketplace application, there needs to be a certain critical mass achieved before it’s credible and efficient, and I feel that we’ve achieved that now,” says Murray Legg, Head of Global Strategy at Webfluential. “The platform allows brands to run anything from local to multi-country influencer campaigns from one place as our audience now stretches across the globe. This not only improves on the ability for marketers to reach more of the right market, but it allows for consistency in pricing, execution and even reporting.” "Webfluential’s audience figure shows that the combined social following of thousands of influencers has greater reach than some of the biggest names on the online block. Mashable reached 45 million in August 2015, its biggest traffic month to date; The Huffington Post achieved 126 million in September last year and Buzzfeed captured 178.8 million global uniques in February 2016. Having reached the 225 million mark, positions Webfluential as one of the biggest content media owners on the internet. That's really exciting for us" says Murray Legg. Webfluential gets more than 1,000 brand searches monthly as brands seek to connect with the right influencers, and our technology impacts both marketer and influencer in the most positive ways. Influencers gain access to a free, easy to use technology - Media Kit builders, Wordpress plugins, collaboration areas, automated reporting, guidance on pricing and even payment security. And it's all in one space. For brands the benefits are just as exciting - pricing in seconds, influencer credibility, collaboration areas, reporting to ensure you get a the right ROI on your Influencer Marketing budgets, as well as the opportunity to build great relationships with new influencers every week. “We get to work with some of the most creative and influential people on the planet” adds Kirsty Sharman, Head of Global Operations at Webfluential. “We're extremely proud of the work produced through our platform, and we're excited to be part of the collaboration journey between brands and influencers every day. The fact that technology can change the way people have done things for years is incredible, but the thing that gets me out of bed every morning is knowing that we're building technology to empower influencers all over the world - giving them the tools they need to turn their passion for content creation into a meaningful revenue stream." From every member of the team at Webfluential, we’d like to say thank you. A great big THANK YOU to our influencers, our brands, our people, and all those who believe in our vision to build the smartest technology for brands and social influencers to connect, tell stories, and positively influence consumers. Here is some insight into our journey: 225 million-02  


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