Author Archives for Webfluential

About Webfluential

Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible influencers and provides influencers with the tools to market their services and monetise their audience.

Influencer best practice – Branded content on Facebook and Google

April 19, 2016 11:01 am Published by

Influencer Marketing guidelines toward branded or sponsored content has recently been addressed by both Google and Facebook. As an Influencer, we advise familiarising yourself with recent updates made to the branded posting guidelines issues by these two major networks. branded-01 We’ve summarized the updates below for our community of influencers to read. At Webfluential we pride ourselves for being in the forefront of this growing industry, and therefore want to make sure we communicate all the rules and guidelines as they come into play.

Google guidelines for bloggers

In a blog post released on the Webmaster Central blog Google advises bloggers to add the nofollow tag to links that were created in exchange for goods or services, stating that these links are against the Google guidelines on link schemes. “Influencer engagement isn’t necessarily about receiving links but more about reaching the audience of a particular blogger or online ‘personality’,” says Henry Ellis, head of SEO agency Tamar. There has been speculation on how Google can determine the difference between an organic link and a link that has been placed in exchange for goods or services. Nonetheless it would be advisable for all marketers and influencers to familiarise themselves with Google’s guidelines on the matter. Top Tip from Webfluential: Use the nofollow tag on links in your blog posts about brands, and disclaim to your audience that content is sponsored in a note at the end of your post, be that on social or native channels.

Facebook updates Branded Content Policy

Facebook used to prohibit third party advertisements on Facebook pages without their prior permission. Branded content will however be allowed since a new update to branded content policies was announced on 8 April, also in a blog post: “Today we’re updating our branded content policy to enable verified Pages to share branded content on Facebook.” If you want a refresher on the Facebook branded content policies, you can read all about it here.


Both announcements by Google and Facebook are clear indicators that Influencer Marketing is on the rise. We live in an exciting era, but in order for us all to move forward together and produce the best content for brands that honour the platforms the content is created for, we must be sure we’re keeping in line with the rules and regulations that surround our Influencer Marketing trade.      

How much would you pay to influence the world? How about 10%?

April 1, 2016 8:00 am Published by

Platform Comparison Table 1

You probably tip your waiter more than you pay for internet services

At Webfluential we’re all about giving you the tools to grow your influence and take your personal brand to the next level. With the launch of Booked By Webfluential, we’ve taken it one step further. Now brands can book you directly from your own website, using a slick-looking booking form that generates a quote for your work. Like other web-based booking tools, we charge a small service fee for each booking you accept - about 10%. What you’d usually tip your waiter. Let’s talk about Airbnb, another online booking service. They’re the guys who changed the face of rental accommodation, convincing ordinary people to open their homes to local or foreign guests and make some extra cash at the same time. So, just like the local B&B or hotel - but at a more affordable rate. Today Airbnb is the best thing to have happened to the tourism industry world-wide. But Airbnb isn’t alone. and are two sites that have made a name for themselves as portals to cash for hardworking freelancers. Then there’s our influencer marketing platform, reinventing the relationship between brands and influencers by making it easier than ever to connect and collaborate, with our Booked By Webfluential technology. These sites all have one thing in common - we all charge a small percentage on a transaction or booking. Charging a fee makes business sense. It allows us to keep custom-developing useful tools to make your lives easier. For Airbnb,, Webfluential and Upwork, this percentage is determined by demand and value to both our customers and users. Let’s compare:


The service is quick, easy and fun. Today you’re drinking a cup of tea in your backyard, tomorrow you’re under a brolly in London. Travellers pay a guest service fee, which can be anything from 6-12%. An additional 3% service fee is collected from the host for each reservation. That’s a percent on each side to ensure Airbnb delivers on the following guarantees and services:
  • Customer support
  • Host guarantee
  • Transaction fees covered by Airbnb
  • Personalised service and pretty impressive holiday experiences
Airbnb also charges VAT for hosts and guests in some regions and their own variable exchange rates. There’s quite a bit more happening behind the scenes than what appears on the surface, but still not as complicated or pricey as many other holiday booking sites. Time saved: What’s a few percent when you’ve just saved hours scouring for deals on the internet and you get to live comfortably at a cheaper rate in someone else’s home for a few days? charges the client a small project fee dependent on the size of the project. Their table can be a little daunting and expects you to do a lot of reading in order to figure out how to get the best value for your bid. The site also charges a percentage fee in contest winnings by taking a 20% service fee from the total service price and a 15% project fee if a freelancer is awarded a recruiter project. What does it offer the user?
  • Anytime cancellation up to seven days from booking with a full refund
  • Protection of payment until work is done to specific standards
  • A project-based structure for cost-saving and broader reach
  • Access to a broad spread of work and opportunity for those who want it
Time saved: Need a competent freelancer without the hassle of emailing a thousand people referred by friends? Here you go.

Upwork has a service fee - 10% of the total amount charged to the client - which is paid by the freelancer. The client gets the freelancer and the contacts for free. The freelancer has to work out a final charge which can include the service fee as part of the overall price. What are the benefits?
  • Central location to find verified clients and work
  • A clearly outlined rate calculator and help system
  • Access to a pool of talent which is ready to grab and bid on a job
  • A well-established system which accesses a global market
Time saved: All of the freelancers in one space across multiple platforms. When it comes to cutting on time, this is a big one for both client and freelancer. Time saved is enough to take on a new commission and accept payment from an old one.


Webfluential’s booking form Booked By Webfluential is easy to use, plugs into Wordpress, and gives you instant credibility as an influencer. The charge is 10% off the top, without any hidden agendas or secretive extras. And the value add?
  • Free and simple to install which allows a booking from anywhere, anytime by any brand
  • Brands get a professional quote instantly. You get to generate a quote easily
  • Pricing support that ensures that you stay in line with market demand or use your own structure
  • Get paid on time
  • Improved collaboration and reporting with everything from a one-on-one Chat Room function , to bookings, briefs and payments - all in one place
Time saved: One form. A thousand brands. You don’t need 1 000 forms with vendor details, agency lists, payment chasing and frustration. Time saved is enough to write another blog post, engage another reader and build on your influence. Watch our Booked By Webfluential video below:  

Our journey to 225 million

March 30, 2016 11:54 am Published by

This month we hit a milestone. Our total audience size has just crossed the 225 million mark! Two years, more working hours than we can count, 175 000 lines of code, 30+ staff and offices on three continents - that’s what it takes to build a platform with a total audience size of more than 225 million people. Our brand has been mentioned by some of our favourite media across the globe: Social Media Today,, Business2Community, VentureBurn, SmartInsights, Disrupt Africa, The Next Web, UK Bloggers, Unilad, DailyDot, DailyMail, The Evening Standard, and more. Today Webfluential has more than 7,300 influencers, 2,800 marketers and a reach across 185 different countries. We cover five leading social media channels, have created more than 7,200 pieces of brand-rich content through our network of influencers, and our audience has just recently crossed the 225 million mark. That’s still a figure we’re still working on getting our heads around! “For any marketplace application, there needs to be a certain critical mass achieved before it’s credible and efficient, and I feel that we’ve achieved that now,” says Murray Legg, Head of Global Strategy at Webfluential. “The platform allows brands to run anything from local to multi-country influencer campaigns from one place as our audience now stretches across the globe. This not only improves on the ability for marketers to reach more of the right market, but it allows for consistency in pricing, execution and even reporting.” "Webfluential’s audience figure shows that the combined social following of thousands of influencers has greater reach than some of the biggest names on the online block. Mashable reached 45 million in August 2015, its biggest traffic month to date; The Huffington Post achieved 126 million in September last year and Buzzfeed captured 178.8 million global uniques in February 2016. Having reached the 225 million mark, positions Webfluential as one of the biggest content media owners on the internet. That's really exciting for us" says Murray Legg. Webfluential gets more than 1,000 brand searches monthly as brands seek to connect with the right influencers, and our technology impacts both marketer and influencer in the most positive ways. Influencers gain access to a free, easy to use technology - Media Kit builders, Wordpress plugins, collaboration areas, automated reporting, guidance on pricing and even payment security. And it's all in one space. For brands the benefits are just as exciting - pricing in seconds, influencer credibility, collaboration areas, reporting to ensure you get a the right ROI on your Influencer Marketing budgets, as well as the opportunity to build great relationships with new influencers every week. “We get to work with some of the most creative and influential people on the planet” adds Kirsty Sharman, Head of Global Operations at Webfluential. “We're extremely proud of the work produced through our platform, and we're excited to be part of the collaboration journey between brands and influencers every day. The fact that technology can change the way people have done things for years is incredible, but the thing that gets me out of bed every morning is knowing that we're building technology to empower influencers all over the world - giving them the tools they need to turn their passion for content creation into a meaningful revenue stream." From every member of the team at Webfluential, we’d like to say thank you. A great big THANK YOU to our influencers, our brands, our people, and all those who believe in our vision to build the smartest technology for brands and social influencers to connect, tell stories, and positively influence consumers. Here is some insight into our journey: 225 million-02