Author Archives for Webfluential

About Webfluential

Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible influencers and provides influencers with the tools to market their services and monetise their audience.

Webfluential A-Team Employee Spotlight – Patson aka PT

July 1, 2016 7:34 am Published by

Twitter - @patson_shaba We recently kicked off a new feature on the blog which introduces you to some of the incredible people at Webfluential. We’re a technology company that has some talented individuals who each play a huge role in bringing our tech, service, brand and vision to life. Our second feature is on the heartbeat of #TeamWebfluential, please meet Patson! Our very own In-house Barista. Picture4 1) Hi Patson! Please tell us a little about yourself in two sentences I am Patson, the driver and office barista. I love being with and around people, through interacting with them one is able to learn a number of things.   2) What inspired you to come work with #TeamWebfluential? I have never worked for a company before, so when I was offered a chance to work at Webfluential I was quite nervous but then soon realised that it’s a great opportunity to learn new things in life.   3) What is the one thing you hope to accomplish in the next five years? In the next five years, I hope to learn as well as have more things that will hopefully help me to stand on my own one day.   4) If you could have dinner with any three people in the world, who would they be? Barack Obama, Nicki Minaj and Murray Legg.   Thank you!


Webfluential A-Team Employee Spotlight – Chiara aka Chiyonce

June 17, 2016 7:37 am Published by

Twitter - @ChiaraDiRago Starting this week, we are going to introduce you to some of the incredible people at Webfluential. We’re a technology company that has some talented individuals who each play a huge role in bringing our tech, service, brand and vision to life. To officially kick things off, please meet Chiara! Our very own Social Media and Influencer Outreach Co-Ordinator. 11695763_10153605430910676_7518183965200622959_n 1) Hi Chiara! Please tell us a little about yourself in two sentences I recently graduated with a degree in Corporate Communications. I’m an animal lover, obsessed with social media, anything girly and Beyonce.   2) What inspired you to come work with #TeamWebfluential? I heard about Webfluential through a friend that I went to school with and after interning and seeing everything Webfluential had to offer I knew this is where I wanted to be.   3) What is one thing you hope to accomplish in the next five years? More Instagram followers. JK! That’s a tough one. In the next 5 years I hope to have a pretty cool fashion, beauty and lifestyle blog set up.   4) If you could have dinner with any three people in the world, who would they be? Beyonce Oprah Russell Brand   Thank you!


Influencer best practice – Branded content on Facebook and Google

April 19, 2016 11:01 am Published by

Influencer Marketing guidelines toward branded or sponsored content has recently been addressed by both Google and Facebook. As an Influencer, we advise familiarising yourself with recent updates made to the branded posting guidelines issues by these two major networks. branded-01 We’ve summarized the updates below for our community of influencers to read. At Webfluential we pride ourselves for being in the forefront of this growing industry, and therefore want to make sure we communicate all the rules and guidelines as they come into play.

Google guidelines for bloggers

In a blog post released on the Webmaster Central blog Google advises bloggers to add the nofollow tag to links that were created in exchange for goods or services, stating that these links are against the Google guidelines on link schemes. “Influencer engagement isn’t necessarily about receiving links but more about reaching the audience of a particular blogger or online ‘personality’,” says Henry Ellis, head of SEO agency Tamar. There has been speculation on how Google can determine the difference between an organic link and a link that has been placed in exchange for goods or services. Nonetheless it would be advisable for all marketers and influencers to familiarise themselves with Google’s guidelines on the matter. Top Tip from Webfluential: Use the nofollow tag on links in your blog posts about brands, and disclaim to your audience that content is sponsored in a note at the end of your post, be that on social or native channels.

Facebook updates Branded Content Policy

Facebook used to prohibit third party advertisements on Facebook pages without their prior permission. Branded content will however be allowed since a new update to branded content policies was announced on 8 April, also in a blog post: “Today we’re updating our branded content policy to enable verified Pages to share branded content on Facebook.” If you want a refresher on the Facebook branded content policies, you can read all about it here.

Summary

Both announcements by Google and Facebook are clear indicators that Influencer Marketing is on the rise. We live in an exciting era, but in order for us all to move forward together and produce the best content for brands that honour the platforms the content is created for, we must be sure we’re keeping in line with the rules and regulations that surround our Influencer Marketing trade.      


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