Author Archives for Wati

As an Influencer, the Webfluential Media Kit is Your Online Resume

February 19, 2018 11:44 am Published by

Marketers, Brands and pretty much anyone looking to collaborate with influencers can view all of your audience demographics, performance data and highlights at a glance. Your media kit can also provide insight into what your personality is like. This matters in the new age of Influencer marketing because the game is not just about having high follower counts anymore, marketers actually need to make sure that they pick the right influencers in order to get a better return on their investment - better results. As an Influencer, this also means you can show marketers that you’re a good fit by making them understand your content, audience and reviews. When it’s done right, your media kit becomes one of your greatest assets. Chief among the many benefits of having a credible media kit is that it acts as a single reference point for anyone looking to work with you. It could mean the difference between your getting booked and your being overlooked. The initial media kit set up is quick and easy, just a few clicks from your Webfluential profile and voila! Your kit is ready. - It already comes with key information divided into three sections: About

  • This is where all of your basic profile information is found, it should include a short bio that gets right to the point, your general location and some audience demographics like what age groups and market segments you speak to. The About section also includes a visual overview of just how your total social audience is distributed, so we can easily see which platforms the majority of your people are on.
Social channel statistics
  • This is where Webfluential steps up by providing you with deep insights into the performance of content across multiple social channels. Here we can basically see how well your tweets and posts are actually received by your audience. By measuring your Reach, Relevance and Resonance per channel, we are able to place you in a specific tier, grouped together with other similar Influencers. Your tier ultimately affects what you can charge per post.
Booked by Webfluential
  • This is the booking form found at the bottom of your media kit, it collects the main information needed to get the ball rolling, giving brands, marketers and anyone else viewing your kit the opportunity to send in a booking request immediately!
With just these three sections, your media kit is essentially complete. However, if you really want to make the most of this platform and effectively increase your chances of getting booked, take the time to customize your media kit and make it stand out by using these 6 pro tips:

1. Custom URLs

When you first create your media kit, it has a long complicated URL like the one in the image below. This is something you can and should change immediately, it just takes a second.
  • Go to “My Profile”
  • Click on “Customize URL”
Be sure to choose a simple URL that will be easy for you to remember and for others to find, you can read more about how to customize your Webfluential media kit URL on our blog.

2. Custom Header

Your header is the first and biggest thing people see when they land on your media kit, make a great impression by uploading an image that says a little more about you. Note that there are specific size requirements here, and make sure that your image fits.

3. Media Kit Highlights

The optional highlights section is one of the most underrated media kit features at the moment. In truth, this section is your little piece of free space as far as the overall media kit structure is concerned. This section allows you to add text, embed content and generally link to all sorts of information that wouldn’t otherwise be found on your media kit. The available space is limited so use it wisely - stick to the facts here and add something relevant.

4. Featured Content

The featured content section is one way to really spice up your media kit. If you’ve written an article for a brand, if an article has been written about you, or if there is just a really key piece of web content that you would like to showcase - this is the place to do it. You can build credibility by adding links and descriptions in here; they come out very nicely and make your media kit stand out even more!

5. Featured Tweets

This section is great if you’ve done any promotional work for brands on Twitter, also good if you’d like to showcase your diversity or give us a sample of your caption writing skills. Whatever the tweet content is, all you have to do is find those links and add them in here. This embedded display also works very well for your more visual Tweets with images or videos in them.

6. Personality Profile

The newest addition to we’ve made to Webfluential media kits is a feature that gives you the option to really personalise it, called the Personality Profile section. This has been built with IBM Watson, an analytics product that gives brands a better idea of your digital personality based on the content that you publish online. You can learn more about setting up your personality insights here. Once you have all these extra features in place you can be sure that your media kit is like no other! Be sure to keep it updated, adding to it or changing things up every once in a while. Most importantly, remember to share your media kit link. Put it on display like a business signpost or keep it on hand and give it out like a digital business card, and pretty soon you’ll find yourself with more opportunities than you can handle.


Influencer Marketing Academy. Get certified!

February 6, 2018 1:43 pm Published by

Education and self-empowerment are vital to personal and professional growth. Influencer Marketing is a new and thriving industry where the need for skilled marketers is growing. Did you know that demand for Influencer Marketing specialists has increased by more than 200% since 2016? That’s why we are proud to announce the launch of our new Webfluential Academy, an online learning portal designed to assist you in formal qualifications, taking advantage of this phenomenal industry growth.   Influencer Marketing Academy   The Academy shares lessons and insights Webfluential has gained over the past few years in the form of online short-courses designed for both Influencers and Marketers alike. It’s designed to add some value to your marketing efforts, so take a look and register yourself or any of your teams working in the Influencer Marketing space. Influencer Marketing Academy We believe that knowledge should be shared and that marketers should act with confidence when creating Influencer Marketing strategies, implementing programmes, or reporting on key metrics. The Webfluential Academy can be found online at academy.webfluential.com where you will see our free introductory course called “An introduction to Influencer Marketing.” This course is aimed at campaign strategists and programme managers. Much like Google courses, we offer certification which can be used to develop your experience and CV.   Course Overview: Introduction to Influencer Marketing This course aims to provide a foundation for marketers to understand and get experience in the following:

  • The basic principles of Influencer Marketing
  • Understanding the measurement and KPIs of Influencer Marketing
  • The practical side of creating effective strategies and their implementation
  • Various use cases for high performance Influencer Marketing
  • Examples of programmes that other brands have executed successfully
The course consists of 27 lessons, 4 quizzes, and if you're up to it, an exam to get certification that you can then feature on your LinkedIn profile and CV.


The Many Dimensions of an Influencer

January 22, 2018 3:28 pm Published by

Influencers all possess multiple dimensions to their content; it's what makes content unique. For each specific brand or campaign, taking a closer look at an influencers tone, personality, and professionalism will make the difference between mediocre and excellent results. To help understand the dimensions of our influencers, we apply a considerable amount computing power to the various elements that make up an influencer profile. These figures can then be measured and compared between influencers.

These tangible, data driven metrics make the job easier for marketers, helping them find their perfect match. This also rewards influencers with work for creating great content, managing themselves professionally, and delivering value to marketers.

Here are the four key themes that we look at when ranking influencers in our search results, ultimately helping marketers in their identification process:

Persona - The personality, biography, and location of the influencer

Audience - The age, gender, and location of their followers and fans across various media channels

Content - The type, tone, and performance of content, measured by the engagement rate of their audience, relative to similar influencers

Work ethic - The reviews from brands and agencies that have worked with the influencer in the past, together with their profile completeness and typical response time to requests

To get a better picture of this, let’s have a look at what some basic examples of these dimensions would look like and how you can use them.

Persona

Each influencer has their own identity, biography and digital track record. Webfluential aggregates content from all of the influencer’s linked channels, and With Watson, generates a personality sunburst that gives us a visual representation of their best attributes.

It also helps us understand what kind of consumer each influencer is – Are they interested in owning a car? What type of music and movies do they like? It even tells us about other consumer behaviors like shopping online and using a credit card.

 

Audience

The audience that follows, reads and engages with an influencer is important to marketers. Webfluential looks at the age, gender and location of an influencer's audience. Further, we can understand their behaviors like their engagement, time spent on websites and repeat visits to an influencer’s blog.

This tells us more about the relationship between an influencer and their audience, it gives us an idea of the level of trust that they have built up, which in turn shows us who has the key to a specific audience.

From there we can easily identify those influencers who are in the best position to work with a brand looking to drive awareness and credibility with a particular audience.

 

Content

The passion of an influencer is captured in their content. Their writing, their videos, and their images are all expressions of their opinions and are held in high regard by their followers. Webfluential analyses the impact of content on an audience and compares this to the content of similar audiences, as well as the historical performance of an influencer’s content. This helps us to spot trends over time like the newest rising stars, the most consistent content creators and the latest “trending posts” and helps match them to the brands working with influencers.

 

Work Ethic

Influencers working with brands take their jobs seriously. Webfluential filters out the cream and minimizes time that would be lost trying to engage with influencers who aren’t really into it. To achieve this we look at several dimensions, but the result mainly hinges on the ratings they’ve earned from previous work done. The more good work influencers do, the easier it is for a brand to trust them, so we encourage influencers to do their bookings on Webfluential and gain positive reviews and a track record.

Additionally, we look at their profile completeness, their consistency in keeping their account up to date, and of course, how much time it takes them to reply to a marketer request.

Summary

In the same way that Google manages its search results dynamically through their Page Rank algorithm, which changes over time, we’ll keep adding insights and changing up the weighting so that our search benefits our platform for both influencers, the best of which get surfaced first, and for marketers, so that they can succeed when choosing the right influencers.

 


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