Author Archives for Mikyron Padayachee

Five food and drink influencers that will whet your appetite

June 12, 2019 8:28 am Published by

Cookbooks, chefs, food artists, cocktail makers and more. Food and drink influencers share recipes and cooking tips which their audience loves. Whether you are a health-conscious vegan or looking for the latest fast food joints, there is a food and drink influencer for you to follow. Food and drink influencers have become so popular that many of them are writing their own cookbooks and collaborating with food and drink brands to bring audiences new and unique ideas for the kitchen. Below are some of the top food and drink influencers on Webfluential that will whet your appetite.

Andrea Soranidis - The Petite Cook

London-based Italian Andrea Soranidis is The Petite Cook! The blog documents her foodie life and kitchen experiments, which began after she finished working as a marketing manager for a recipe app. All the recipes on The Petite Cook are created by herself and even though she is not a trained chef, she has worked in the Michelin-restaurant business. Andrea has also been recently starring in a CNN short-movie on a popular Michelin-restaurant in Japan.

Gabrielle - Eat Drink Shrink

Gabrielle is the founder and creator of www.EatDrinkShrink.com. She is a private yoga instructor, vegan chef, recipe developer, MS Nutritionist, and future cookbook author. Since the inception of Eat Drink Shrink in 2012, Gabrielle has had the pleasure of collaborating with upwards of 500 companies.

Master Chef Pasquale Cozzolino

Pasquale Cozzolino is the Chef Executive and owner of Ribalta Pizza Restaurant in New York City and the inventor of The Pizza Diet which helped him in losing 100 pounds eating pizza every day and in demonstrating the Authenticity of the real Neapolitan Pizza. His success story has gone around the globe and his Pizza Diet has also been included in the top 10 most Googled diets of 2016.His Instagram profile has the aim to boost awareness around the Neapolitan and Italian cuisine promoting the best Italian culinary products.

Carolyn Scott-Hamilton - Healthy Voyager

The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award-winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author, media spokesperson, sought after speaker, consultant, and television personality, Carolyn Scott-Hamilton is a respected figure in the world of healthy lifestyle and travel as well as special diet cooking and nutrition. The Healthy Voyager aims to help people live well, one veggie at a time!

Benny Masekwameng

Chef Benny is an executive Chef, foodie, traveler, TV personality, radio show host and a judge on anything food & beverage in South Africa including MasterchefSA & Ultimate Braai Master.

Start collaborating with food and drink influencers here.

Are you an influencer? Sign-up to Webfluential here. 

   


Webfluential’s new design – Are you featured?

May 29, 2019 11:29 am Published by

Webfluential is excited to announce the launch of our new site design. With our new design, we wish to create a user-friendly browsing experience for our valued users that is uncluttered, easy to navigate and more user-friendly.

Featured Influencers

Webfluential has world-class influencers who have joined the networked, proven their professionalism and deserve to be featured on our most prized real estate - our home page. Visit webfluential.com and see if you are a featured influencer or start collaborating with featured influencers by viewing their Media Kits.

Start searching

Get started with influencer marketing campaigns right now by searching for influencers who match your brand and budget. Enter whether you want to drive awareness, traffic or sales, your industry and your brands Twitter handle. Then enter your budget per an influencer and click next. Sign-up or login into Webfluential to start collaborating.

Start collaborating with influencers here. Sign-up as an influencer here.


Selling online? Theres and influencer for that

May 22, 2019 10:09 am Published by

Thousands of people are making a living from affiliate marketing today. According to Forrester Consulting, around 84% of publishers are making use of affiliate marketing as a means to drive revenue from their sites and content. Spending on affiliate marketing is expected to reach 7 Billion dollars by 2020. Affiliate marketing can be defined as a performance-based business. A Brand can generate revenue by using independent marketers called affiliates. These affiliates earn a fixed commission which is paid only when sales are made, an action takes place or leads confirmed. The idea of Affiliate marketing is based on revenue sharing. Find out more about affiliate marketing here: Affiliate Marketing-The Ultimate Guide. Influencers can be extremely successful by using Affiliate marketing. Right now most influencers rely on being ‘paid per post’ by brands, however, there is great potential for powerful influencers to take advantage of affiliate marketing. There is a way that influencers with large followings and real impact on their audience can monetize their influence. Amazon is trying to bridge the gap between affiliate and influencer. This solution could be extremely lucrative for influencers as well as the Amazon’s marketplace. According to TechCrunch, Amazon is currently beta testing a much more targeted and finely tuned version of their affiliate program, designed specifically for influencers. Amazon’s solution to bridging the gap between affiliate and influencer is to provide influencers with their own storefront where they can sell products that they believe in through their ‘influencer affiliate’ link to their audience. The products they sell on their store will be relatable to their audience. The influencer will only have to worry about driving traffic to their Amazon site. Amazon’s interest in the influencer space is further proof that people buy from people they trust. And today, influencers are the ones driving purchasing decisions. While the program is still in beta testing will be very interesting to see how Amazon builds on the success of Affiliate marketing by empowering influencers to lead the charge.  


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