As influencer marketing continues to become a staple part of any brand’s digital media mix, we’re proud to welcome two new businesses to our Partner network in South Africa and Slovenia.
Nfinity Media in South Africa has acquired the rights to the Webfluential license in South Africa. The company will run the Webfluential business in the country and use its expertise to build the brand further. Nfinity will not just offer influencer marketing strategies and campaigns to the market, but also support growth in the influencer community, drive industry awareness and overall education about this emergent media channel. There remain a number of existing Partner agencies in South Africa that will continue to evangelise influencer marketing for their brands.
“Influencer marketing is on the rise, with more brands realising that recommendations from people are becoming more powerful than direct advertising,” says Ken Varejes, founder and CEO of Nfinity Media.
Webfluential is launching in Slovenia by the able team of AVI SPLET d.o.o. Tjaša Bogeljić, head of communications, says “V Sloveniji se veliko podjetij in agencij poslužuje influencer marketinga na napačen način – za doseg svojih ciljnih skupin izbirajo influencerje predvsem na podlagi števila sledilcev in nimajo vpogleda v tiste elemente, ki so za postavitev uspešne strategije ključnega pomena. Podjetja manualno upravljajo oglaševalske aktivnosti z influencerji kar terja veliko časa pa tudi denarja. Zato smo se odločili našemu tržišču ponuditi Webfluential, orodje, ki omogoča podjetjem izvajanje kampanj z influencerji na hiter, enostaven in predvsem učinkovit način ter jim nudi natančen vpogled v povračilo njihove naložbe.”
“In Slovenia, many marketers choose influencers primarily on the basis of the number of their followers and do not have the insights into the key elements for setting up a successful strategy to reach the right target groups. Marketers manually manage campaigns and that cost them a lot of time and money as well. That’s why we decided to offer Webfluential in our market, a platform that enables companies to manage campaigns with influencers in a quick, easy and above all efficient way that ensures much better returns.”
Webfluential is a software platform that offers brands a self-serve product for smaller campaigns and an enterprise product typically run by agencies. Accredited agencies offer highly effective campaign strategy, influencer selection, execution and reporting to their brands.
Webfluential currently has 35 Partners operating on six continents. Many global clients also utilise Webfluential to run their influencer marketing programmes. As part of an aggressive global roll-out strategy, the company is offering a select number of licenses in countries of Europe, Australia, Latin America and the US. A single franchise license for select countries is also available.