Archives

New Webfluential features to kick start your marketing efforts in 2017

January 10, 2017 3:18 pm Published by

With sites like Forbes, SocialMediaToday and Adweek listing Influencer Marketing as one of the hottest trends to watch in 2017, we thought it was time to give our registered marketers more features and flexibility – empowering your brands to make an impact through influencers in 2017.

Most marketers understand Webfluential to be an influencer marketing agency – but what most marketers don’t know is that all the tools and technology required to find influencers are available to use as self-serve.  In addition, we have recently introduced regional agency partnerships – to support marketers with the running of larger scale campaigns. Our accredited partners can be found here.

If you’re already registered as a marketer – I’d like to encourage you to log into your Webfluential account and have a look around. If you aren’t, you can register here to try out the platform for free. You’ll be able to see first hand just how easy it is to find and connect with the right influencers, you’ll also be able to see all the new benefits you have access to once you upgrade your account. If you’re not quite ready to upgrade, you’ll still have access to our partners to help you run great campaigns. 

This is a sneak peek under the hood of the new Webfluential self-serve platform:

Connecting with influencers has never been so simple

 

Get influencers to pitch creative ideas to you

Build relationships with influencers in your Networks (please note that managed Networks are only available through partners) 

Chat directly to influencers about briefs and pricing

Think of how Hootsuite helps you run your social campaigns, and how Adwords helps you run your search ads.  In the same way, Webfluential and Webfluential accredited partners can help you run your Influencer Marketing campaigns. The above images show the tools that can help you overcome the challenges you expect walking into your first influencer marketing campaign.

The new features below will help you with the challenges you only discover once you get going…

Guidance on pricing: helping you understand how much to pay

Ensuring your campaign is a success and that each influencer delivers

Creating basic reports for all your campaigns

PLEASE NOTE: The trial period on your marketer account will only last a few days so login to upgrade if you are looking to utilize the self-serve platform. Alternatively, you can get in touch with one of our partners via our partner directory found here.

Webfluential accredited partners offer a wider support network to brands and agencies looking to run large scale influencer campaigns. If you don’t have the time, experience or resources to run your own brand campaigns then you’ll have access to regional partners to help you do so. Webfluential currently has Partner agencies in South Africa, UAE, United Kingdom and South America.

Our partners have years of experience working with content, media, and Influencers, across multiple verticals. They also run a premium Webfluential technology stack, which means they have access to deeper influencer analytics, the ability to manage influencer networks on your behalf, paid media integration and most importantly – fully integrated reporting on campaignsThe images below are just some of the examples of what our partners can offer.

Costings for large scale campaigns, including management 

Campaign Management tools, with paid media integration 

Creating integrated reports for campaigns

Track only reports for brands and clients to find the most relevant influencers in real time 

PLEASE NOTE: Managed Networks are exclusive to Clockwork Media in South Africa, so if you already have a network of influencers and you’d like to manage them more effectively please get in touch with Clockwork Media through your ‘Partners’ tab.

That’s it from us, if you’re looking to understand a bit more around how influencer marketing can work in your brands vertical you can see some examples of influencer campaigns here. If you’re ready to get going, and kick start your 2017 with an Influencer campaign, then head over to our marketers area to get going. Good luck!

 

Kirsty Sharman

Head Of Global Operations

https://webfluential.com/marketers

Share this article

Webfluential Pricing and Fees – 2017

January 1, 2017 11:02 am Published by

pricing update

Why is it changing?

Until now, Webfluential has subsidized all the costs related to serving our creator community. These costs include the cost of acquiring and servicing our network of over 5,000 marketers, sourcing you campaign work, giving you a great platform at no cost, and helping you connect with the right opportunities, and educating you on being a better creator.

From January, Webfluential will introduce a charge of 12.5% service fee for creators on work that they receive from Partner campaigns and job requests from marketers. This is in line with  universally accepted fee structures for P2P and B2C online marketplaces and will allow us to continue serving creators with the best technology without membership fees. In effect, we are giving you access to all of the technology free-of-charge until you make any money through offers that come to you, that you otherwise wouldn’t have received.

For work that you proactively seek out, through the Proposals module, will have no service charge for creators as the time and effort to create a proposal and find a marketer largely remains with the creator.

What is changing?

These updates apply to all creators within the Webfluential community. The updates are described in the table below:

Job Type20162017
Campaign Job
Campaign booked through a Webfluential Partner
No service fees for creators12.5% service fee
Direct Job
Campaign booked through Job Board or Collaboration (Booking Form)
No service fees for creators12.5% service fee
Proposal
Campaign booked through a Proposal created by creator
No service fees for creatorsNo service fees for creators

How does this affect me?

The service fee will be taken from your rate-card rate for the relevant campaign or direct job. We have provided a simple example below to explain the affect on your earnings:

Before Fee UpdateAfter Fee Update
You have set your price as $100 to post content

Creators earns $100
The marketer pays $100 for your content to be posted.
$12.50 service fee charged by Webfluential
Creator earns $87.50

As a creator you have the final say on your pricing per channel and are free to adjust however and whenever. Feel free to adjust your pricing in line with the market rates, and account for this change relative to how you wish to charge for your work.

Should you have any further questions in regards to this service fee, feel free to contact us at influencers@webfluential.com

Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible influencers and provides influencers with the tools to market their services and monetise their audience.

Share this article

ESTIMATE HOW MUCH YOU COULD BE EARNING

GET AN ESTIMATE

GET DETAILED REPORTS

VIEW DEMO REPORT