July 15, 2016 8:36 am
Twitter – @Stum_ZA
We’re a technology company that has some talented individuals who each play a huge role in bringing our tech, service, brand and vision to life. Our regular monthly feature aims to showcase and introduce you to some of these incredible people at Webfluential.
Our next feature is on our ‘influencer whisperer’ here at #TeamWebfluential, please meet one of our Campaign Managers, Tumelo!
1) Hi Tumelo! Please tell us a little about yourself in two sentences
Tumelo is obviously a tech/digital enthusiast, I’m a hip hop nerd – super fan of the music. I’m a good freestyler too actually! In short – I’m a student of life, always learning new things.
Yeah that’s me in two sentences haha!
2) What inspired you to come work with #TeamWebfluential?
I was doing a Digital Marketing internship at Livity Africa called Digify Pro, and Webfluential was looking for some young blood to come and join the A-team! They called a few of us in for an interview and it so happened that I was a blogger at the time, I guess that was one of the advantages I had.
I’ve always had a passion for the blogging industry but I had no idea how Influencer Marketing worked or how this platform was able to connect brands with influencers, so yes there was an element of blurriness and curiosity at the same time, but I knew that I always wanted this more than anything in the world.
3) What is the one thing you hope to accomplish in the next five years?
To make the #MGYoung200 list haha! Nah man, more than anything I just want to add value to both the global tech and digital industries.
4) If you could have dinner with any three people in the world, who would they be and what would you order?
That’s easy! Michael Jordan, Will Smith and Tasneem Mia (one of my colleagues) actually.
We’d have pizza!
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July 14, 2016 9:36 am
On July 10 the Euro’s 2016 final took place between Portugal and France. Millions of fans watched as Portugal’s captain – Cristiano Ronaldo went on an emotional rollercoaster which began with him being subbed in the 25th minute. Despite losing their captain 25 minutes into the game, Portugal took the trophy winning 1-0 against France in extra time. We look at the most influential tweets sent out after Portugal’s victory at #Euro2016.
These tweets were not only seen by a large amount of people but also were engaged with and shared across continents. Using Webfluential’s Tracking Report, which allows you to track influencers online conversations, we were able to pull the data. If you’re a football fan you can find out more about the data measured by clicking here.
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July 13, 2016 9:19 am
Marketers want to be able to measure the success of their campaigns so they can see whether or not it was worth the budget spend. Here’s the thing: they find it tricky to track influencer campaigns. Marketers don’t have access to your analytics, and it can be a struggle for them to hunt down the everyone’s content at the end of the campaign, having to sift through posts, retweets and replies.
So the responsibility falls to you, the influencer, to prove to marketers that their investment in you and your platforms was a success. We realise that you’re busy too, crafting great content, handling multiple brand campaigns or even managing a day job on top of your blog!
That’s why Webfluential is constantly working to give you tools that do the work for you. Our latest gift to you is something we’re calling the Snapshot Report. This tool tracks all the relevant data around your content and produces a real-time online report that you can submit to brands.
How the Snapshot Report works:
- All you need to do is input the links to your social posts, YouTube videos and blog posts.
- Then the report shows the number of posts published, total engagements and how many people had the opportunity to see the post.
It does just what it says, giving the brands you work with a snapshot of the results of your campaign.
To show you just how cool the tool is, we created a Snapshot Report for one of our all-time favourite heroes, Elon Musk, following his comments on the launch of a new video game.
If you would like to see how the new tool reported on this tweet, click here to view the Snapshot Report.
This tool is still in beta and we’re testing it out. So we’re offering you the opportunity to use it at no cost. All you need to do is send us the links of your social posts and the name of the campaign/brand you worked with and we’ll create a report just for you! Email email@example.com to submit your data.
NB: Reports take roughly 24 hours to create, please be patient.
Thanks for making Webfluential awesome!
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