This blog post was originally written by Ruan Fourie.
Have you ever Googled your blog’s name? Your brand. It’s important to know what results are returned when people Google your brand. The more info people can get about you by just searching your brand, the better.
There are typically 10 search results on the first page of a Google search, and every single one of those 10 results should point directly to an online property that you manage. Brands, marketers, potential new readers or followers will likely Google your brand at some point. Brands and marketers will Google your brand if they are considering including you in an Influencer Marketing campaign.
How do you dominate the page one of Google with your brand?
It’s not as hard as you think. Most influencers already own multiple branded properties online. A blog, a Facebook page, a Twitter account, Instagram account and YouTube channel etc.
All these properties can potentially appear on the first page of search results when your brand is searched. You just have to make sure that Google (and other search engines) understand that your brand owns all those properties.
You have to tell Google where you can be found
Most of these social media profiles have a field where you can link to your website. That is the first and most important step to helping search engines understand that the social media account is part of your brand.
Google now has direct access to Twitter’s data stream. Google can only crawl certain parts of public Facebook pages, and the same applies for Instagram.
For this very reason it’s important that you use the one property that you completely own (your blog) to help Google understand your whole brand and where you can be found online.
Link to your social accounts from your website
You control how much of your website Google (and other search engines) can crawl. You control where you are linking to, and from where on your site.
You control how Google interprets your brand.
You should already be linking to all of your social media profiles for your brand from your website, so that your readers can easily find those profiles.
Your “About” page on your Website is there to give your users all they need to know about you. From here you can easily link to all your social media profiles, not only for your readers, but also to help Google understand that your brand extends to those social media profiles.
But it doesn’t have to stop at your “About” page. You can also use your “Contact” page as an opportunity to help Google understand where you can be reached. Because some of your audience will prefer Twitter as a channel for communication, it would also make sense to inform your audience of all the social channels they can use to contact you.
A Webfluential profile page is a gold mine of info for Google and your audience
Your Webfluential profile page gives a lot of information about your brand and your audience. Things like your audience demographics, links to all your brand social media profiles and also a link to your Website. Google loves pages like a Webfuential profile that provide a lot of information about a search.
By simply linking to your Webfluential Profile page from your website, you will be giving Google a great resource to return relevant information for your brand. So make sure you also link to your Webfluential profile from your “About” page, your “Contact” page and even your “Advertise” page if you have one.
It’s not just about the search results
You are doing a good job with your brand. You have an audience and that audience is still growing. You create cool content for your audience. Now brands and marketers want to start working with you so that they get access to your audience.
The first thing a marketer is going to to do before reaching out to you is Google your brand.
When your brand is searched it’s a sign of a strong brand if you dominate the first page of the Google results by not only showing your blog, but also all your social media profiles and your Webfluential profile.