This blog post was originally written by Ruan Fourie.
It’s no secret that Facebook is a massive social media network. Globally it is one of the most popular social media networks, but in Africa it is the biggest reaching digital media on the continent. If you look at the overall African-media sphere, Facebook is second only to television in Africa.
The #FacebookAfrica event has been taking place over the last two days and there are some really interesting insights raised by the international team at a local event. Lots of talk about how businesses are using Instagram as a visual tool to connect with customers in creative ways.
Africa is mobile and mobile is where Facebook is accessed
Facebook sees itself very much as a discovery platform more than a search platform. The platform has over 120 million active users in Africa and thus plays a vital role in getting your brand and it’s story under the noses of Africans. This also means you should prioritise making your story and brand mobile friendly as the vast majority of Africans actually connect to Facebook via mobile platforms.
If Facebook is not part of your promotion spend, you will never reach the maximum amount of Africans.
You don’t have to try and reach Africa alone
Influencers are a great way to reach a massive audience on Facebook and other social media networks. Contact us if you need help setting up your influencer marketing campaign to reach the massive African audience on not just Facebook, but also Instagram, Twitter, YouTube and blogs.
Here are some of the insights around #FacebookAfrica we grabbed off Facebook.
— TheTechieGuy (@Liron_Segev) July 8, 2015
We're moving from a world of search to a world of discovery. Interesting insight from Nicola Mendelsohn. #FacebookAfrica
— Kirsty Sharman (@kirstycarrot) July 8, 2015
Small businesses able to expand their products and services through location targeting. #facebookafrica especially effective in Africa
— Sam Tech Girl Wright (@TechGirlZA) July 7, 2015
— evan milton (@evnm) July 8, 2015
— You&Me (@YouAndMe_Design) July 8, 2015
— Ange (@angeliquethorne) July 8, 2015
Stop people with an arresting visual and thereafter bring bring the claim says Alan Buck #FacebookAfrica
— Steven Bosch (@StevenBosch) July 8, 2015
— Toby Shapshak (@shapshak) July 7, 2015